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For the High-Involvement/informational Brand Attitude Strategy, Which Advertising Tactic Is

Question 43

Multiple Choice

For the high-involvement/informational brand attitude strategy, which advertising tactic is INCORRECT?


A) don't overclaim
B) don't inadvertently underclaim
C) overclaiming is recommended but don't underclaim
D) use a "summary" benefit claim
E) consider the addition of an expert, trustworthy presenter

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