There Are Four Conditions Essential for Profitable Database Marketing

There are four conditions essential for profitable database marketing. Which one of the following is NOT one of the conditions?

A) difficult for competitors to duplicate your program
B) expected profit from database greater than expected profit from normal customer turnover
C) realistic chance of reducing switching or increasing customer activity
D) high enough expected profit to offer a loyalty program to reward all active customers
E) substantial number of prospectively loyal customers or customers whose activity rates could be increased

Correct Answer:

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