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International Marketing Study Set 1
Exam 7: Marketing Organization, Implementation, and Control
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Question 41
True/False
As companies evolve from purely domestic entities to multinational entities, their organizational structure and control systems must change to reflect new strategies.
Question 42
Multiple Choice
Which approach follows the marketing concept most closely because individual areas and markets are given concentrated attention?
Question 43
Multiple Choice
This division centralizes in one entity, with or without separate incorporation, and accepts all of the responsibility for international activities.
Question 44
True/False
Best practices are ways of taking time to practice organizational structure, usually early in the morning when the mind is fresh.
Question 45
Multiple Choice
The _____ factor in an organization is critical.
Question 46
Multiple Choice
A highly competent national subsidiary located in a strategically critical market can become a:
Question 47
Multiple Choice
The organizational structure and locus of decision making in multinational corporations is determined by a number of factors. Which is not one of those factors?
Question 48
True/False
Companies develop new structures in stages as their product diversity develops and the share of foreign sales increases.
Question 49
Multiple Choice
Which one of these is not one of the basic functions of an organization?
Question 50
Short Answer
What are the differences between a decentralized and a centralized organization?
Question 51
True/False
When a firm grants to its subsidiary a high degree of autonomy, this is known as franchise operations.
Question 52
Multiple Choice
Short term financial guidelines in such areas as investment, cash and personnel are called:
Question 53
True/False
A customer structure permits attention to be focused on products, areas or functions as it relates to the customer.
Question 54
Multiple Choice
This approach to organization is based on the coordination of product and geographic dimension of planning and implementing strategy.
Question 55
True/False
Of all the approaches, the functional structure is the most simple from an administrative viewpoint.
Question 56
Multiple Choice
Overall corporate strategy is provided in this format from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.