Question 1

In __________ control, there is a limited and explicit set of regulations and rules that outlines desired levels of performance.

Accepted Answer

A)  bureaucratic 
B)  inter-franchise agreement 
C)  Board of Director 
D)  round robin

Question 2

One way to move ideas is through:

Accepted Answer

A)  discounting. 
B)  placement. 
C)  virtual pricing. 
D)  teaching.

Question 3

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Accepted Answer

A)  will buy into the process. 
B)  knows its market and can react to changes quickly. 
C)  will not verify the procedure. 
D)  will consult with unions.

Question 4

Intranets sell products internationally through credit card transactions.

Accepted Answer

A) True 
 B)False

Question 5

What is one recognized way in which some firms make entry into the international market?

Accepted Answer

A)  Buying the country 
B)  Establishing strong a domestic presence 
C)  Giving employees additional benefits 
D)  Licensing

Question 6

A mixed structure of organization means that both customers and clients are involved.

Accepted Answer

A) True 
 B)False

Question 7

A company network that integrates a company's information assets into a single and accessible system using Intranet-based methodologies such as e-mail, newsgroups, and the World Wide Web is called a(n):

Accepted Answer

A)  Intranet. 
B)  Internet. 
C)  World Wide Web. 
D)  E-info system.

Question 8

Which of the following is not one of the global structures available to international organizations?

Accepted Answer

A)  Franchise division with hierarchical development 
B)  Global product structure 
C)  Mixed or hybrid structure 
D)  Global functional structure

Question 9

A subsidiary with a distinctive competence, such as product development or regional expertise, can be considered a(n):

Accepted Answer

A)  ascertaining entity. 
B)  contributor. 
C)  floater. 
D)  reveler.

Question 10

International divisions best serve firms with few products that do not vary significantly in terms of their environmental sensitivity, and whose international sales and profits are still quite insignificant compared with those of the domestic divisions.

Accepted Answer

A) True 
 B)False

Question 11

Glocalization is when decals (logos) are placed on all shipments abroad.

Accepted Answer

A) True 
 B)False

Question 12

Companies that take a glocalization approach have incorporated all but which of these dimensions?

Accepted Answer

A)  The development and communication of a clear corporate vision 
B)  The effective management of human resource tools to broaden individual perspectives 
C)  The integration of individual thinking and activities into the broad corporate agenda 
D)  The fulfillment of orders through diversification

Question 13

The basic configurations of international organizations correspond to those of purely domestic ones; the greater the degree of internationalization, the less complex the structures become.

Accepted Answer

A) True 
 B)False

Question 14

Centers of excellence can emerge in three formats. Which one is not one of those formats?

Accepted Answer

A)  Charismatic 
B)  Focused 
C)  Differential 
D)  Virtual

Question 15

An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.

Accepted Answer

A) True 
 B)False

Question 16

What do organization structures provide?

Accepted Answer

A)  The frameworks for carrying out marketing decision making 
B)  A place for unions to incorporate 
C)  The impetus for consumer edification 
D)  Clear routes of marketing channeling

Question 17

Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is an approach to organization that is based on which consumer groups are served?

Accepted Answer

A)  Target approach 
B)  Primary approach 
C)  Customer structure 
D)  O'Shea division

Question 19

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, the firm is maintaining a centralized structure.

Accepted Answer

A) True 
 B)False

Question 20

What are the three organizational designs that make up international organizational structure?

Accepted Answer

The answer of What are the three organizational designs that...

Exam 7: Marketing Organization, Implementation, and Control

In __________ control, there is a limited and explicit set of regulations and rules that outlines desired levels of performance.

One way to move ideas is through:

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Intranets sell products internationally through credit card transactions.

What is one recognized way in which some firms make entry into the international market?

A mixed structure of organization means that both customers and clients are involved.

A company network that integrates a company's information assets into a single and accessible system using Intranet-based methodologies such as e-mail, newsgroups, and the World Wide Web is called a(n) :

Which of the following is not one of the global structures available to international organizations?

A subsidiary with a distinctive competence, such as product development or regional expertise, can be considered a(n) :

International divisions best serve firms with few products that do not vary significantly in terms of their environmental sensitivity, and whose international sales and profits are still quite insignificant compared with those of the domestic divisions.

Glocalization is when decals (logos) are placed on all shipments abroad.

Companies that take a glocalization approach have incorporated all but which of these dimensions?

The basic configurations of international organizations correspond to those of purely domestic ones; the greater the degree of internationalization, the less complex the structures become.

Centers of excellence can emerge in three formats. Which one is not one of those formats?

An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.

What do organization structures provide?

Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.

Which of the following is an approach to organization that is based on which consumer groups are served?

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, the firm is maintaining a centralized structure.

What are the three organizational designs that make up international organizational structure?