The Advertising Industry Will Have to Change to Handle the Demands

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The Answer is The most dramatic change is in the way advertising is prepared and delivered to the target audience. Many of the new, evolving media will not be driven by traditional advertising. With integrated programming, advertisers will have control of the content of at least some of the programming. Interactive media allows clients to more closely assess the impact of their advertising, thus holding agencies more closely accountable for results. Most dramatically consumer generated content allows them to co-create brand meanings.
On the other hand, advertising will still be a paid, mass-mediated attempt to persuade. It will remain a primary marketing mix tool that contributes to revenues and profits by stimulating demand and nurturing brand loyalty. Consumers will still be highly involved in some product decisions and not so involved in others.

The Advertising Industry Will Have to Change to Handle the Demands

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Correct Answer:
Verified

The Advertising Industry Will Have to Change to Handle the Demands

Essay

Correct Answer:VerifiedShow Answer

Correct Answer:
Verified