Scenario 3-3 In Late 2004 a High-School Teacher Created the First Strictly

Scenario 3-3
In late 2004 a high-school teacher created the first strictly consumer produced advertisement, paying homage to Apple's iPod mini. It turned out to be a phenomenal hit. Since then advertisers have gotten on board and encouraged consumers to submit ads to them. In 2007 four consumer-created ads aired on the Superbowl. They included an ad for Firefox, an open-source web-browser that received 280 entries. The wining entry featured a girl who talks about surfing and then declares "My other browser is a surfboard." When General Motors requested ads for the new Chevy Tahoe was deluged with sharp anti-SUV ads from environmentally sensitive consumers. Nevertheless, letting consumers play the ad game often means that a small investment brings big buzz.
-(Scenario 3-3) The burst of creativity of consumers prompted by the opportunity to create ads that advertisers will use parallels the burst in creativity of the Creative Revolution era in the 1960s's in which one of the following ways:

A) Product orientation.
B) Use of nostalgia music
C) Self aware that they are ads - and likable anyway
D) Realistic portrayals of social class differences

Correct Answer:

Verified

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