Question 1

Three website audience engagement measures are…

Accepted Answer

A)  Unique visitors
B)  Bounce rate
C)  Duration
D)  Pages per visit
E)  Cost per sale B, C, D

Question 2

The best measure used to review and control the cost of acquiring new customers is

Accepted Answer

A)  Cost per click (CP
C)  
B)  Earnings per click (EP
C)  
C)  Cost per thousand (CPM) 
D)  Allowable cost per acquisition (CP
A)  
E)  Cost per auction (CP
A)   D

Question 3

The first S in SOSTAC stands for…

Accepted Answer

A)  How will we get there?
B)  Where are we going?
C)  Where are we now?
D)  Are we on track?
E)  Are we there yet? C

Question 4

Which two parts of SOSTAC most closely relate to applying digital analytics

Accepted Answer

A)  Situation
B)  Objectives
C)  Strategy
D)  Actions
E)  Control

Question 5

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company

Accepted Answer

A)  SO
B)  WT
C)  ST
D)  WO
E)  OO

Question 6

The second S in SOSTAC stands for…

Accepted Answer

A)  How will we get there?
B)  Where are we going?
C)  Where are we now?
D)  Are we on track?
E)  Are we there yet?

Question 7

Two measures used to assess the reach and engagement delivered by display advertising

Accepted Answer

A)  Cost per thousand (CPM) 
B)  Cost per click (CP
C)  
C)  Allowable cost per acquisition (CP
A)  
D)  Cost per lead
E)  Cost per sale

Exam 10: Digital Marketing Plan