Question 1

BJ Fogg's three key factors that affect consumer behaviour are…

Accepted Answer

A)  Trigger (call-to-action) 
B)  Be motivated
C)  Ability to do the behaviour
D)  All D

Question 2

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience

Accepted Answer

A)  Quality Score
B)  Core Web Vitals
C)  Keyword analysis
D)  SEO gap analysis
E)  None of the above B

Question 3

When consumers act on impulse or make do with imperfect information which behaviour is this?

Accepted Answer

A)  Social sharing
B)  Syndication
C)  Satisfaction
D)  Satisficing C

Question 4

If customer is not involved in commenting on company services they are showing a lack of..

Accepted Answer

A)  Involvement
B)  Interaction
C)  Intimacy
D)  Influence

Question 5

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Accepted Answer

A) True 
 B)False

Question 6

Two of Cialdini's six weapons of influence?

Accepted Answer

A)  Permission and activity
B)  Reciprocity and Scarcity
C)  Engagement and Social sharing
D)  Satisfaction and advocacy

Exam 2: Remix

BJ Fogg's three key factors that affect consumer behaviour are…