Question 1

What are three good questions to ask when determining the reliability of information found online?

Accepted Answer

The answer of What are three good questions to ask...

Question 2

Pornography is a major media concern because:

Accepted Answer

A)  it takes in more money than all professional baseball, basketball, and football franchises and the combined revenues of ABC, CBS, and NBC. 
B)  kicking pornography addiction is much like trying to overcome a cocaine addiction. 
C)  Both A and B

Question 3

Identify four of the five basic questions students can use to analyze media messages.

Accepted Answer

The answer of Identify four of the five basic questions...

Question 4

Advertisements seen in airports and waiting rooms and on ATMs and gas pumps are examples of:

Accepted Answer

A)  ad creep. 
B)  digital marketing. 
C)  viral marketing.

Question 5

Text is processed in the cortex of the brain; therefore, it is stored in short-term memory.

Accepted Answer

A) True 
 B)False

Question 6

Our capacity for graphic memory is huge, because images are processed in the limbic system and then stored in our long-term memory.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true regarding school-age heavy media users?

Accepted Answer

A)  Blacks and Hispanic average 13 hours a day of media exposure. 
B)  Heavy users are more likely to have no family media use rules. 
C)  Both A and B

Question 8

The main reason media exists is to:

Accepted Answer

A)  make a profit. 
B)  connect people. 
C)  disseminate ideas and information.

Question 9

Students need to keep in mind that most of the media we consume is created by:

Accepted Answer

A)  a handful of powerful corporate families that cross-promote their products. 
B)  writers and producers who are young, white, single, affluent males. 
C)  Both A and B

Question 10

There is concern that there is a threat to free press today because:

Accepted Answer

A)  of the overabundance of conservative talk radio shows. 
B)  only six corporations own most of the media in the world. 
C)  the majority of journalists producing news are liberal.

Question 11

Which of the following does the American Academy of Pediatrics recommend?

Accepted Answer

A)  Children's media use should be assessed as part of physician office visits. 
B)  Parents should avoid TV viewing for children under the age of 4 years. 
C)  Both A and B

Question 12

The main purpose of the mass media is:

Accepted Answer

A)  to educate, inform, and entertain. 
B)  to sell products. 
C)  to sell audiences to advertisers.

Question 13

Identify three guidelines for helping parents and students make positive media choices.

Accepted Answer

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Question 14

Identify three or more concerns with regard to Internet use by young people.

Accepted Answer

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Exam 5: Media Literacy Skills