Question 1

Internet marketing is regulated.

Accepted Answer

A) True 
 B)False  False

Question 2

Around the age of _______, children begin to understand the selling intent of advertisements.

Accepted Answer

A)   4 or 5
B)   7 or 8
C)   10 B

Question 3

The two fundamental messages most advertisements include are "you deserve it" and "you are better than others."

Accepted Answer

A) True 
 B)False  False

Question 4

Advertisers target children because:

Accepted Answer

A)   they spend billions of dollars each year.
B)   they influence car and airline ticket purchases.
C)   Both A and B

Question 5

More than the product itself, we buy the emotions that advertisers attach to the product.

Accepted Answer

A) True 
 B)False

Question 6

School-age children, on average, spend ______ per week using media.

Accepted Answer

A)   20 hours
B)   30 hours
C)   50 hours

Question 7

Identify the full names of the following governmental agencies that serve as good sources of reliable health information: FDA, CPSC, FTC, NHIC.

Accepted Answer

The answer of Identify the full names of the following...

Question 8

Most advertising is based on what two fundamental messages?

Accepted Answer

The answer of Most advertising is based on what two...

Question 9

Why does corporate America target children in advertisements?

Accepted Answer

The answer of Why does corporate America target children in...

Question 10

The television program Friends is an example of how media:

Accepted Answer

A)   provides programs for the largest viewing audience age segment.
B)   can shape culture.
C)   tries to break stereotyping through the use of humor.

Question 11

The FDA, FTC, CPSC, and the NHIC are federal government agencies that provide valuable health information.

Accepted Answer

A) True 
 B)False

Question 12

The approximately 3,000 ads per day that we are exposed to have been carefully designed:

Accepted Answer

A)   but we end up just ignoring them.
B)   so our brains will process them into its limbic system.
C)   to appeal to a wide range of ages.

Question 13

What are some disadvantages to using social media that must be overcome before using it in the classroom?

Accepted Answer

The answer of What are some disadvantages to using social...

Question 14

Identify 8 of the 13 " tipoffs to rip-offs."

Accepted Answer

The answer of Identify 8 of the 13 " tipoffs...

Question 15

PowerPoint presentations that facilitate learning have slides:

Accepted Answer

A)   with bullet lists to clarify information for viewers.
B)   that visually depict complex concepts.
C)   that are simple with pictures that evoke emotions.

Question 16

Identify four or more advantages of using social media in the classroom.

Accepted Answer

The answer of Identify four or more advantages of using...

Question 17

Identify two voluntary health agencies and two professional health organizations that are good sources of reliable health information.

Accepted Answer

The answer of Identify two voluntary health agencies and two...

Question 18

The Girls Intelligence Agency (GIA) is an example of:

Accepted Answer

A)   a consumer protection agency.
B)   a grassroots watch dog group.
C)   buzz marketing.

Question 19

What proportion of U.S. children have a TV in their bedroom?

Accepted Answer

A)   One third
B)   One half
C)   More than two thirds

Question 20

Identify four recommended guidelines for wisely limiting media use.

Accepted Answer

The answer of Identify four recommended guidelines for wisely limiting...

Exam 5: Media Literacy Skills