Question 1

Adopting a global awareness of the dangers of alcohol use would best be facilitated first through the Internet followed by television advertising.

Accepted Answer

A) True 
 B)False

Question 2

Demonstrability refers to a perception about an innovation's consistency with the values, past experiences, and needs of potential adopters.

Accepted Answer

A) True 
 B)False

Question 3

Reinvention refers to the ability and degree to which the status quo can be reinstated by ceasing to use the innovation.

Accepted Answer

A) True 
 B)False

Question 4

Which communication channel is most helpful in persuading a potential adopter?

Accepted Answer

A)  Mass media 
B)  Interpersonal 
C)  Interactive 
D)  Social media

Question 5

According to sociologist Rogers, which of the following could prevent pro-innovation bias in using the innovations theory?

Accepted Answer

A)  Finalize the research before product implementation 
B)  Conduct research during adoption of idea 
C)  Use of only the successful ideas 
D)  Selecting specific groups to adopt the product

Question 6

In the hybrid seed corn study, when the cumulative number of farmers adopting the hybrid corn was plotted against time, it formed a(n):

Accepted Answer

A)  bell-shaped curve. 
B)  S-shaped curve. 
C)  W-shaped curve. 
D)  M-shaped curve.

Exam 9: Diffusion of Innovations

Adopting a global awareness of the dangers of alcohol use would best be facilitated first through the Internet followed by television advertising.

Demonstrability refers to a perception about an innovation's consistency with the values, past experiences, and needs of potential adopters.

Reinvention refers to the ability and degree to which the status quo can be reinstated by ceasing to use the innovation.

Which communication channel is most helpful in persuading a potential adopter?

According to sociologist Rogers, which of the following could prevent pro-innovation bias in using the innovations theory?

In the hybrid seed corn study, when the cumulative number of farmers adopting the hybrid corn was plotted against time, it formed a(n) :