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    Exam 9: Diffusion of Innovations
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    Which Communication Channel Is Most Helpful in Persuading a Potential
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Which Communication Channel Is Most Helpful in Persuading a Potential

Question 44

Question 44

Multiple Choice

Which communication channel is most helpful in persuading a potential adopter?


A) Mass media
B) Interpersonal
C) Interactive
D) Social media

Correct Answer:

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