Question 1

One of the principal early roots of modern counseling psychology is

Accepted Answer

A)  psychotherapy
B)  school counseling
C)  vocational guidance
D)  clinical psychology C

Question 2

The intelligence quotient relates

Accepted Answer

A)  verbal and quantitative abilities
B)  abstract and concrete reasoning
C)  mental and chronological ages
D)  fluid and crystallized intelligence C

Question 3

Münsterberg conducted some of the earliest research on personnel selection in psychology, work that involved developing tests for the selection of trolley car operators and

Accepted Answer

A)  ship captains
B)  lawyers
C)  federal judges
D)  college professors A

Question 4

The earliest psychiatrists in America

Accepted Answer

A)  were superintendents of insane asylums
B)  were trained in the psychoanalytic methods espoused by Freud
C)  strongly advocated the use of brain surgeries to cure mental illness
D)  did not believe that mental illness was curable

Question 5

In 1911, the Coca-Cola Company was being sued by the United States government for selling a beverage with a "deleterious ingredient." What was that ingredient?

Accepted Answer

A)  cocaine
B)  cannabis
C)  alcohol
D)  caffeine

Question 6

American psychology has always been heavily focused on applied topics. What were the various reasons that drew these early scientific psychologists into applied work?

Accepted Answer

The answer of American psychology has always been heavily focused...

Question 7

Frederick Winslow Taylor was an engineer who believed that there was one right way to do any job. His program was labeled

Accepted Answer

A)  expert efficiency
B)  industrial engineering
C)  scientific management
D)  efficiency by design

Question 8

The Starch Recognition Procedure measures

Accepted Answer

A)  a consumer's motivation to purchase
B)  the effectiveness of a marketing strategy
C)  the impact of a sales campaign
D)  the readership of advertisements

Question 9

Discuss Münsterberg's pioneering work in forensic psychology. [Note: with some extra research on the part of the students, you could ask them to compare the topics in which Münsterberg was interested with the leading forensic psychology topics today.]

Accepted Answer

The answer of Discuss Münsterberg's pioneering work in forensic psychology....

Question 10

The initial foray of psychology into business was in the field of

Accepted Answer

A)  advertising
B)  insurance
C)  retail sales
D)  management

Question 11

In the first couple of decades of the 20th century, the leading opponent in America to applied psychology was

Accepted Answer

A)  James Angell
B)  James McKeen Cattell
C)  Edward Titchener
D)  G.Stanley Hall

Question 12

In a discussion of Lightner Witmer's applied psychology, explain why he is considered the founder of both clinical and school psychology

Accepted Answer

The answer of In a discussion of Lightner Witmer's applied...

Question 13

Which of the following areas was NOT one of Münsterberg's areas of interest?

Accepted Answer

A)  movies
B)  eyewitness testimony
C)  false confessions
D)  sport psychology

Question 14

Lightner Witmer is best known for

Accepted Answer

A)  establishing the first psychological clinic in America
B)  pioneering research in advertising
C)  founding the field of forensic psychology
D)  founding the field of rehabilitation psychology

Question 15

Hugo Münsterberg pioneered work in several applied psychology areas, including

Accepted Answer

A)  sport psychology
B)  school psychology
C)  forensic psychology
D)  advertising psychology

Question 16

Psychologist Hugo Münsterberg was especially interested in making good matches between workers and their skills. To make those matches he recommended the use of

Accepted Answer

A)  psychological tests
B)  job training
C)  vocational counselors
D)  efficiency experts

Question 17

Treatment in mental asylums in the 1800s typically consisted of occupational therapy, exercise, religious training, and recreation. This treatment program was known as

Accepted Answer

A)  chronic therapy
B)  mental therapy
C)  acute therapy
D)  moral therapy

Question 18

Lillian Gilbreth is best described as an

Accepted Answer

A)  industrial psychologist
B)  engineering psychologist
C)  office manager
D)  architect

Question 19

Walter Scott's approach to advertising emphasized

Accepted Answer

A)  appeal to thinking
B)  suggestibility
C)  unconscious appeals
D)  marketing research

Question 20

Intelligence testing would prove to be one of the defining features of American psychology in the 20th century. Describe its origins in the work of Binet, Goddard, and Terman. [Note: You could ask that this discussion include the earlier work of Cattell on anthropometric tests which he considered to be measures of intelligence, see pp. 72-73).]

Accepted Answer

The answer of Intelligence testing would prove to be one...

Exam 6: The Birth of the New Applied Psychology in America