Roar Bros,A Beverage Manufacturing Firm,has Recently Launched a New Energy Drink

Roar Bros.,a beverage manufacturing firm,has recently launched a new energy drink.To make consumers aware of the new drink and to stimulate their interest in it,the managers at Roar Bros.want to use owned media to promote their new product.In this case,the managers at Roar Bros.will most likely:

A) ​make short commercials for the energy drink and upload it on YouTube.
B) encourage customers to share reviews about the energy drink on the firm's Web site.
C) pay for advertising in television, magazine, radio, or newspaper.
D) ​use display advertising on Web sites and pay-per-click advertising on search engines.

Correct Answer:

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