Question 1

What is one of the top products sold online?

Accepted Answer

A)  event tickets 
B)  food items 
C)  clothes 
D)  books

Question 2

​Matching Set 2
​
a.​search marketing
b.​social media strategist
c.​bot
d.​electronic bulletin board
e.​social media analytics
f.​blog
g.​social networking sites
h.electronic shopping cart
i.​return on investment
j.​content marketing
​
k.preroll video
l.​app
m.​social media marketing plan
n.​spam
o.conversion rate
p.​firewall
q.​demographics
-The term _____ refers to the features of a group or target audience such as age, gender, income, geographic location, and so on, within the larger population that the firm wants to reach.

Accepted Answer

The answer of ​Matching Set 2
​
a.​search marketing
b.​social media strategist
c.​bot
d.​electronic bulletin...

Question 3

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

Accepted Answer

A) True 
 B)False

Question 4

A company can use its advertising cost, site traffic, and conversion rate data to find out the cost to win each customer.

Accepted Answer

A) True 
 B)False

Question 5

Briefly explain how firms develop strategies for a social media marketing plan.

Accepted Answer

The answer of Briefly explain how firms develop strategies for...

Question 6

​Matching Set 1
​
​
a.​influencers
b.​phishing
c.​social media
d.​podcast
e.​social media monitoring
f.​digital marketing
g.​social media tool
h.click-through rate
i.​QR codes
j.​vishing
k.​social media platform
l.​bookmarking site
m.​microblog
n.​engagement
o.​social newssite
p.​social media marketing
q.​encryption
r.online forum
-​_____ refers to the percentage of people presented with a banner ad who click on it.

Accepted Answer

The answer of ​Matching Set 1
​
​
a.​influencers
b.​phishing
c.​social media
d.​podcast
e.​social media monitoring
f.​digital marketing
g.​social...

Question 7

Digital marketing can lead to copyright disputes when a site hosts content to which someone else holds the rights.

Accepted Answer

A) True 
 B)False

Question 8

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

Accepted Answer

A) True 
 B)False

Question 9

After making content decisions and designing the site, the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a technology that secures a website by encrypting information and providing authentication?

Accepted Answer

A)  SMTP 
B)  HTTP 
C)  SSL 
D)  TCP/IP

Question 11

Marketers most often use a single social media platform to reach their target audience.

Accepted Answer

A) True 
 B)False

Question 12

What is digital marketing? Differentiate between e-marketing and online marketing.

Accepted Answer

The answer of What is digital marketing? Differentiate between e-marketing...

Question 13

Which statement best describes B2C digital marketing?

Accepted Answer

A)  B2C digital marketing involves online sale of services as much as physical goods. 
B)  B2C transactions account for most of the digital marketing activity. 
C)  B2C digital marketing facilitates transactions between organizations. 
D)  Service providers prefer the B2B model to B2C as there is not enough scope for service transactions in B2C digital marketing.

Question 14

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Accepted Answer

A) True 
 B)False

Question 15

What is the role of a social media strategist and social media developer in social media marketing?

Accepted Answer

The answer of What is the role of a social...

Question 16

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Accepted Answer

A) True 
 B)False

Question 17

Discuss the five benefits digital marketing offers to contemporary marketers.

Accepted Answer

The answer of Discuss the five benefits digital marketing offers...

Question 18

Which term refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Accepted Answer

A)  personalization 
B)  digital tooling 
C)  interactivity 
D)  global reach

Question 19

What is the most common form of Internet advertising?

Accepted Answer

A)  preroll video ad 
B)  pop-up ad 
C)  search marketing 
D)  banner ad

Question 20

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones, tablets, and other electronic devices. The users can rate the devices and also answer queries from other users. What is AlphaDevelopers.com an example of?

Accepted Answer

A)  blogging site 
B)  social networking site 
C)  social news site 
D)  online forum

Exam 4: Digital Marketing and Social Media: Living in the Connected World

What is one of the top products sold online?

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

A company can use its advertising cost, site traffic, and conversion rate data to find out the cost to win each customer.

Briefly explain how firms develop strategies for a social media marketing plan.

Digital marketing can lead to copyright disputes when a site hosts content to which someone else holds the rights.

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

After making content decisions and designing the site, the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Which of the following is a technology that secures a website by encrypting information and providing authentication?

Marketers most often use a single social media platform to reach their target audience.

What is digital marketing? Differentiate between e-marketing and online marketing.

Which statement best describes B2C digital marketing?

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

What is the role of a social media strategist and social media developer in social media marketing?

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Discuss the five benefits digital marketing offers to contemporary marketers.

Which term refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

What is the most common form of Internet advertising?

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones, tablets, and other electronic devices. The users can rate the devices and also answer queries from other users. What is AlphaDevelopers.com an example of?