Question 1

The United States has the highest number of Internet users in the World.

Accepted Answer

A) True 
 B)False

Question 2

Well-written social media policies of a firm are consistent with its organizational culture and values.

Accepted Answer

A) True 
 B)False

Question 3

What term refers to websites that provide virtual communities for people to share daily activities and increase their circle of online friends?

Accepted Answer

A)  blogging sites 
B)  social networking sites 
C)  bookmarking sites 
D)  social news sites

Question 4

Which term refers to the situation where customers of a bank received an email from a fake ID asking them to make a phone call and provide information regarding their account numbers?

Accepted Answer

A)  phishing 
B)  search marketing 
C)  vishing 
D)  data mining

Question 5

The first step to be taken in developing a Web presence for a company is to determine the domain name for the website.

Accepted Answer

A) True 
 B)False

Question 6

What is the main reason why consumers rely on communities created by social media for their buying decisions?

Accepted Answer

A)  to gather relevant information about the functional strategies of companies 
B)  to gather relevant insights about the fluctuation in stock prices 
C)  to conduct research and share information 
D)  to build partnerships with companies

Question 7

Marketers often use blog postings to educate consumers and business customers about new products.

Accepted Answer

A) True 
 B)False

Question 8

Digital marketing is an integral component of e-business.

Accepted Answer

A) True 
 B)False

Question 9

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Accepted Answer

A) True 
 B)False

Question 10

Noah Bennett works for a technology company and is responsible for creating the content of the social media marketing campaign. He also informs the public about topics such as product releases. Noah is a social media developer.

Accepted Answer

A) True 
 B)False

Question 11

What term refers to specialized online services that focus on a specific topic or area of interest, such as white water rafting or stamp collection?

Accepted Answer

A)  electronic bulletin boards 
B)  podcasts 
C)  blogs 
D)  social networks

Question 12

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

Accepted Answer

A) True 
 B)False

Question 13

Spam filters help Internet users to automatically eliminate junk email from their inboxes.

Accepted Answer

A) True 
 B)False

Question 14

Write a note on any two social media platforms.

Accepted Answer

The answer of Write a note on any two social...

Question 15

In an SMM plan, what term refers to the paragraph or two that explains the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted?

Accepted Answer

A)  overview 
B)  executive summary 
C)  analysis of the competition 
D)  body of the plan

Question 16

​Matching Set 1
​
​
a.​influencers
b.​phishing
c.​social media
d.​podcast
e.​social media monitoring
f.​digital marketing
g.​social media tool
h.click-through rate
i.​QR codes
j.​vishing
k.​social media platform
l.​bookmarking site
m.​microblog
n.​engagement
o.​social newssite
p.​social media marketing
q.​encryption
r.online forum
-​The use of social media portals to create a positive influence on consumers or business customers toward an organization's brand, products, public image, or website is known as _____.

Accepted Answer

The answer of ​Matching Set 1
​
​
a.​influencers
b.​phishing
c.​social media
d.​podcast
e.​social media monitoring
f.​digital marketing
g.​social...

Question 17

Odyssey is a website where the host regularly posts photos and articles on his favourite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. What is Odyssey an example of?

Accepted Answer

A)  blogging site 
B)  social news site 
C)  database 
D)  bookmarking site

Question 18

What is the most essential requirement for developing the best strategies for a social media marketing campaign?

Accepted Answer

A)  an interactive media channel 
B)  an innovative product 
C)  a thorough understanding of the target audience 
D)  a thorough analysis of the competitors' media presences

Question 19

What phase in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience?

Accepted Answer

A)  setting goals 
B)  developing strategies and choosing tactics 
C)  producing content 
D)  implementing the plan

Question 20

What benefits do B2C digital marketing efforts have to offer to consumers?

Accepted Answer

The answer of What benefits do B2C digital marketing efforts...

Exam 4: Digital Marketing and Social Media: Living in the Connected World

The United States has the highest number of Internet users in the World.

Well-written social media policies of a firm are consistent with its organizational culture and values.

What term refers to websites that provide virtual communities for people to share daily activities and increase their circle of online friends?

Which term refers to the situation where customers of a bank received an email from a fake ID asking them to make a phone call and provide information regarding their account numbers?

The first step to be taken in developing a Web presence for a company is to determine the domain name for the website.

What is the main reason why consumers rely on communities created by social media for their buying decisions?

Marketers often use blog postings to educate consumers and business customers about new products.

Digital marketing is an integral component of e-business.

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Noah Bennett works for a technology company and is responsible for creating the content of the social media marketing campaign. He also informs the public about topics such as product releases. Noah is a social media developer.

What term refers to specialized online services that focus on a specific topic or area of interest, such as white water rafting or stamp collection?

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

Spam filters help Internet users to automatically eliminate junk email from their inboxes.

Write a note on any two social media platforms.

In an SMM plan, what term refers to the paragraph or two that explains the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted?

Odyssey is a website where the host regularly posts photos and articles on his favourite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. What is Odyssey an example of?

What is the most essential requirement for developing the best strategies for a social media marketing campaign?

What phase in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience?

What benefits do B2C digital marketing efforts have to offer to consumers?