Question 1

To be useful,a code of ethics should provide broad policies and let individual employees decide what rules they should follow.

Accepted Answer

A) True 
 B)False

Question 2

A retailer allows its employees to handle customer complaints without having to ask for permission or directions from management.Which of the following activities would this policy encourage?

Accepted Answer

A)  employees feeling empowered to help customers 
B)  employees ignoring the rights of its customers 
C)  employees actively helping customers 
D)  employees avoiding customers

Question 3

Which of the following best reflects the Canadian Charter of Rights and Freedoms?

Accepted Answer

A)  It is effective for those working for federally incorporated companies. 
B)  It is superordinate to any other laws that affect Canadians' rights and freedoms. 
C)  It applies only to employer-employee situations. 
D)  It relates to what is considered fair by prevailing standards of society.

Question 4

Codes of ethics can have an impact in which of the following ways?

Accepted Answer

A)  They provide informal guidelines about dealing with ethical matters. 
B)  They deal only with the employees' relationships with customers. 
C)  They describe common ethical decisions faced by employees. 
D)  They may be influential in determining a person's decision-making behaviour.

Question 5

Which of the following is a philosophy that focuses on the consequences of an action to determine if it is right or wrong and expresses the idea that anything that negatively affects the majority of people in a situation is morally wrong?

Accepted Answer

A)  utilitarianism 
B)  social responsibility 
C)  preconventional morality 
D)  distributive justice

Question 6

Computer companies that link their product donations to schools with their corporate goals are practising which of the following?

Accepted Answer

A)  a social contract 
B)  strategic giving 
C)  global ethics 
D)  social investing

Question 7

Corporate philanthropy is the practice of charitable giving by corporations including contributing cash,donating equipment and products,and supporting volunteer efforts of company employees.

Accepted Answer

A) True 
 B)False

Question 8

Why are "component lifestyles" important for marketers to understand?

Accepted Answer

The answer of Why are "component lifestyles" important for marketers...

Question 9

A code of ethics can best be characterized by which of the following?

Accepted Answer

A)  It can offer a lengthy and detailed set of guidelines to employees. 
B)  It is considered a public relations tool. 
C)  It provides employees with the knowledge of what their company expects with regard to their responsibilities and behaviour. 
D)  It summarizes the company's goals, policies, and priorities.

Question 10

Demographics can be used to try to predict or forecast buying patterns among a population.

Accepted Answer

A) True 
 B)False

Question 11

A homebuilder who disposed of asbestos shingles by burying them on the buyer's property may please the home buyer because it is a less expensive means of disposal but will be punished by various legal agencies if any become aware of the crime.At which stage of the social responsibility pyramid is the builder most likely operating?

Accepted Answer

A)  ethical 
B)  economic 
C)  stakeholder 
D)  legal

Question 12

The Toronto District School Board has established an employee assistance program for its employees.This program helps employees deal with personal issues,such as daycare,elder care,substance abuse,financial difficulties,and the need for marital and personal counselling.The school board as an employer is practising which of the following?

Accepted Answer

A)  social responsibility 
B)  employee services 
C)  stakeholder satisfaction 
D)  macroeconomics

Question 13

Cash donations of equipment and products and support for volunteer efforts of employees are all aspects of which of the following?

Accepted Answer

A)  corporate philanthropy 
B)  whistle-blowing 
C)  social contract 
D)  social responsibility

Question 14

Working women respond to marketing approaches in the same way as working men do.

Accepted Answer

A) True 
 B)False

Question 15

The employees,the wood suppliers,the customers,and the government inspectors in a company that manufactures fine wooden office furniture are described as being which of the following?

Accepted Answer

A)  partners 
B)  shareholders 
C)  investors 
D)  stakeholders

Question 16

The chemical waste from a factory is at the legal limits that are allowed for disposal through drains and sewers on the factory property.Even though it is at legal limits,it could potentially harm wildlife along the nearby river,and could affect neighbouring farms and livestock through streams and ponds.The factory owners want to prevent this from happening,but it will mean that they need to spend nearly $3 million for new equipment,and this will mean eliminating 70 jobs.A company president who would implement the new equipment to reduce the chemical waste because it could harm the environment and surrounding community is in which stage of ethical development?

Accepted Answer

A)  preventional 
B)  conventional 
C)  preconventional 
D)  postconventional

Question 17

A company has achieved which level of responsibility when it has met its ethical,legal,and economic responsibilities?

Accepted Answer

A)  global 
B)  altruistic 
C)  societal 
D)  philanthropic

Question 18

Which of the following are aspects of the new social contract trend between employer and employee?

Accepted Answer

A)  The employee will always have job security. 
B)  The employee has the right to pay that reflects his or her contribution. 
C)  The employee cannot demand interesting work. 
D)  The employee is not responsible for finding ways to add value to the organization.

Question 19

The characteristics of being the first-generation of "latch-key" children (with working parents away all day),entering the job market during a period of economic recession or downsizing,and being cynical consumers who have had considerable exposure to media advertising,best represents which of the following groups?

Accepted Answer

A)  Generation Y 
B)  Generation X 
C)  the baby boomers 
D)  the mature market

Question 20

Human rights include an individual's right to life,to freedom,and to equality.

Accepted Answer

A) True 
 B)False

Exam 3: Social Society, Corporate Responsibility, and Making Ethical Decisions

To be useful,a code of ethics should provide broad policies and let individual employees decide what rules they should follow.

A retailer allows its employees to handle customer complaints without having to ask for permission or directions from management.Which of the following activities would this policy encourage?

Which of the following best reflects the Canadian Charter of Rights and Freedoms?

Codes of ethics can have an impact in which of the following ways?

Which of the following is a philosophy that focuses on the consequences of an action to determine if it is right or wrong and expresses the idea that anything that negatively affects the majority of people in a situation is morally wrong?

Computer companies that link their product donations to schools with their corporate goals are practising which of the following?

Corporate philanthropy is the practice of charitable giving by corporations including contributing cash,donating equipment and products,and supporting volunteer efforts of company employees.

Why are "component lifestyles" important for marketers to understand?

A code of ethics can best be characterized by which of the following?

Demographics can be used to try to predict or forecast buying patterns among a population.

Cash donations of equipment and products and support for volunteer efforts of employees are all aspects of which of the following?

Working women respond to marketing approaches in the same way as working men do.

The employees,the wood suppliers,the customers,and the government inspectors in a company that manufactures fine wooden office furniture are described as being which of the following?

A company has achieved which level of responsibility when it has met its ethical,legal,and economic responsibilities?

Which of the following are aspects of the new social contract trend between employer and employee?

Human rights include an individual's right to life,to freedom,and to equality.