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    Marketing Study Set 17
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    Exam 2: Developing Successful Marketing Strategies
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    Zippo, Which Traditionally Manufactures Lighters, Is Considering Offering Motorcycle Helmets
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Zippo, Which Traditionally Manufactures Lighters, Is Considering Offering Motorcycle Helmets

Question 34

Question 34

Multiple Choice

Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy"?


A) market penetration
B) diversification
C) market development
D) product development

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