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Gillette Continues to Manufacture Liquid Paper Correction Fluid for Use

Question 30

Multiple Choice

Gillette continues to manufacture Liquid Paper correction fluid for use with typewriters even though most of the world uses word processors. It is a small market that has little growth, but Liquid Paper has the largest market share, and Gillette invests no promotional monies in maintaining the declining product. Liquid Paper is an example of a:


A) exclamation mark.
B) cash cow.
C) question mark.
D) star.

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