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    Marketing Study Set 17
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    Exam 2: Developing Successful Marketing Strategies
  5. Question
    A Good Product or Service Has Features and Characteristics That
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A Good Product or Service Has Features and Characteristics That

Question 38

Question 38

Multiple Choice

A good product or service has features and characteristics that satisfy stated or implied needs. This is an example of a(n) :


A) Prototype
B) Core benefit proposition
C) Quality product or service
D) Product concept

Correct Answer:

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