An Electronic Retailer Advertised That Returns Would Be Quick and Easy

An electronic retailer advertised that returns would be quick and easy if customers were dissatisfied with a product. However, customers were unable to find any detailed information about the retailer's return policies on its website and on the purchase invoice. This lack of information is an example of a

A) market gap.
B) delivery gap.
C) communications gap.
D) research gap.
E) knowledge gap.

Correct Answer:

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