Question 1

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.

Accepted Answer

A) True 
 B)False  True

Question 2

One way to stratify in a shopping center intercept study is by time segments.

Accepted Answer

A) True 
 B)False  True

Question 3

Systematic sampling is useful in sampling time periods.

Accepted Answer

A) True 
 B)False  False

Question 4

A researcher who is faced with the problem of non-response can attempt to reduce the potential bias of the results by

Accepted Answer

A)  replacing each non-respondent with a "matched" member of the sample.
B)  making repeated contacts, or call-backs, with non-respondents.
C)  improving the research design.
D)  estimating the non-response bias.
E)  all of these.

Question 5

In simple random sampling, each population member has an equal probability of being selected.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ? 
a) multi-stage sampling 
b) double sampling 
c) sequential sampling 
d) snowball sampling

Accepted Answer

The answer of Which of the following sampling techniques employs...

Question 7

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling.
a) cluster 
b) random 
c) judgmental 
d) stratified 
e) quota

Accepted Answer

The answer of Ronny Reagy divides the population of the...

Question 8

Sources of possible shopping center biases include

Accepted Answer

A)  the choice of a shopping center.
B)  the location in the shopping center from which respondents are drawn.
C)  the time of day.
D)  the fact that more frequent shoppers will be more likely to be selected.
E)  all of these.

Question 9

In a shopping center intercept study, the location used to intercept shoppers can affect the sample.

Accepted Answer

A) True 
 B)False

Question 10

Most of the marketing research projects employ traditional research methods with replacement.

Accepted Answer

A) True 
 B)False

Question 11

A researcher is doing a study on champagne consumption.She has defined three different income groups and has assigned interviewers a specific number of interviews with respondents in each group.This is an example of

Accepted Answer

A)  cluster sampling.
B)  convenience sampling.
C)  random sampling.
D)  quota sampling.
E)  snowball sampling.

Question 12

A researcher's decision on a sampling unit may depend on how purchase decisions are made.

Accepted Answer

A) True 
 B)False

Question 13

"Heterogeneity within and homogeneity between" is the ideal state for 
a) cluster sampling 
b) stratified sampling 
c) disproportionate sampling 
d) judgmental sampling 
e) a and b

Accepted Answer

The answer of "Heterogeneity within and homogeneity between" is the...

Question 14

Systematic sampling involves systematically spreading the sample through the list of population members.

Accepted Answer

A) True 
 B)False

Question 15

Linda Evans wants to do a study involving the population of Houston.She, therefore, divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households.This is an example of 
a) stratified sampling 
b) cluster sampling 
c) judgmental sampling 
d) multiplicity sampling.
e) systematic sampling

Accepted Answer

The answer of Linda Evans wants to do a study...

Question 16

Systematic sampling involves systematically spreading the sample through a list of population members.

Accepted Answer

A) True 
 B)False

Question 17

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is 
a) the same 
b) greater 
c) less 
d) cannot tell

Accepted Answer

The answer of Compared to simple random sampling, the precision...

Question 18

Probability sampling involves which of the following should be considered? 
a) the target populations should be specified 
b) the method for sample selection 
c) sample size determination 
d) nonresponse problem
e) all of the above

Accepted Answer

The answer of Probability sampling involves which of the following...

Question 19

Sampling error is the difference in value between the population parameter and the sample statistic that occurs because of sampling.

Accepted Answer

A) True 
 B)False

Question 20

Selection of every tenth subscriber to the New York Times is an example of

Accepted Answer

A)  stratified sampling.
B)  cluster sampling.
C)  judgmental sampling.
D)  random sampling.
E)  systematic sampling.

Exam 14: Sampling Fundamentals

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.

One way to stratify in a shopping center intercept study is by time segments.

Systematic sampling is useful in sampling time periods.

A researcher who is faced with the problem of non-response can attempt to reduce the potential bias of the results by

In simple random sampling, each population member has an equal probability of being selected.

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ? a) multi-stage sampling b) double sampling c) sequential sampling d) snowball sampling

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling. a) cluster b) random c) judgmental d) stratified e) quota

Sources of possible shopping center biases include

In a shopping center intercept study, the location used to intercept shoppers can affect the sample.

Most of the marketing research projects employ traditional research methods with replacement.

A researcher is doing a study on champagne consumption.She has defined three different income groups and has assigned interviewers a specific number of interviews with respondents in each group.This is an example of

A researcher's decision on a sampling unit may depend on how purchase decisions are made.

"Heterogeneity within and homogeneity between" is the ideal state for a) cluster sampling b) stratified sampling c) disproportionate sampling d) judgmental sampling e) a and b

Systematic sampling involves systematically spreading the sample through the list of population members.

Systematic sampling involves systematically spreading the sample through a list of population members.

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is a) the same b) greater c) less d) cannot tell

Probability sampling involves which of the following should be considered? a) the target populations should be specified b) the method for sample selection c) sample size determination d) nonresponse problem e) all of the above

Sampling error is the difference in value between the population parameter and the sample statistic that occurs because of sampling.

Selection of every tenth subscriber to the New York Times is an example of