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Marketing Research
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association
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Question 1
True/False
If the p-value is less than or equal to 0.05, then it is valid to say that the sample evidence is significant at .05 level.
Question 2
True/False
The larger the degrees of freedom, the lower is the likelihood of observing differences among the variables.
Question 3
True/False
The Chi square test can provide a useful measurement of association.
Question 4
True/False
The Chi square test cannot be used to ascertain whether the observed pattern fits with the expected pattern.
Question 5
True/False
A p-value of .45 means that the evidence against the null hypothesis is very weak.
Question 6
True/False
Hypothesis testing can be used to establish whether the null hypothesis is true or false.
Question 7
True/False
Type II error occurs when the null hypothesis is not rejected when it is false.
Question 8
True/False
A high value of b indicates that the test of hypothesis is working very well.
Question 9
True/False
The number of degrees of freedom, v, for the chi‐square test of independence is obtained using the formula v = r -1) * c -1).
Question 10
True/False
Assuming the hypothesis to be true, the significance level indicates the percentage of sample means that are outside the cutoff limits.
Question 11
True/False
Two branches of a major multinational corporation conducted surveys to measure the association between income level low, mid, high) and need for a certain produce low, mid, high).The sample size in one survey was 100 and in the other, 200.The branches now wish to compare the two cross tabulations that were generated from the surveys.Given this information, the Chi square statistic would provide an easy-to-interpret method to compare the associations.
Question 12
True/False
The process of hypothesis testing, begins with an assumption about a sample statistic
Question 13
True/False
A high p-value means that the probability of a statistically significant difference is high.
Question 14
True/False
A p-value of .005 proves that the null hypothesis is false.
Question 15
True/False
The contingency coefficient varies between 0 and 1.The 0 value occurs in the case of no association i.e., the variables are statistically independent), but the maximum value of 1 is never achieved.