Question 1

Profitable customer relationships are built upon a foundation of _____ and trust.

Accepted Answer

A)  honesty 
B)  value 
C)  affordability 
D)  profit 
E)  None of the above.

Question 2

Companies can develop ________,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A)  new clean technology 
B)  a cradle-to-cradle practice 
C)  pollution prevention 
D)  product stewardship 
E)  a sustainability vision

Question 3

________ products give both high immediate satisfaction and high long-run benefits.

Accepted Answer

A)  Deficient 
B)  Pleasing 
C)  Desirable 
D)  Salutary 
E)  Threatening

Question 4

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Accepted Answer

A)  deceptive promotions 
B)  shoddy products 
C)  high-pressure selling 
D)  poor service to disadvantaged consumers 
E)  perceived obsolescence

Question 5

Monica Chia is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

Accepted Answer

A)  a company value statement 
B)  a company mission statement 
C)  a company vision statement 
D)  corporate marketing ethics policies 
E)  a financial statement

Question 6

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?

Accepted Answer

A)  sense-of-mission 
B)  consumer-oriented 
C)  customer-value 
D)  innovative 
E)  social

Question 7

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.All of the following are common philosophies to accomplish this end EXCEPT which one?

Accepted Answer

A)  Let the free market decide. 
B)  Let the legal system decide. 
C)  Let society decide. 
D)  Let individual managers decide. 
E)  Let individual companies decide.

Question 8

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are potential advantages of acquisition EXCEPT which one?

Accepted Answer

A)  The acquiring company can gain economies of scale. 
B)  Acquisitions require little government oversight. 
C)  An acquiring company may improve the efficiency of an acquired company. 
D)  An industry might become more competitive after an acquisition. 
E)  The acquisition may result in lower costs, leading to lower prices for consumers.

Question 10

The ________ is specifically focused on future company needs.

Accepted Answer

A)  societal marketing concept 
B)  strategic planning concept 
C)  sustainable marketing concept 
D)  marketing concept 
E)  consumer business concept

Question 11

Samsung's front-loading washer provides superior cleaning and energy efficiency.The washer is an example of a ________ product.

Accepted Answer

A)  deficient 
B)  pleasing 
C)  salutary 
D)  desirable 
E)  non-durable

Question 12

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?

Accepted Answer

A)  deficient 
B)  pleasing 
C)  salutary 
D)  desirable 
E)  unpleasing

Question 13

Refer to the scenario below to answer the following questions.
Mohd Noor acquired Peng Spare Parts at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Peng's problems, Noor purchased the distributorship in hopes of turning it around. "But the harder I work," Noor admitted, "the more Peng's earlier problems seem to unfold." Noor began to rethink his strategy, trying to put a sound plan in place that would allow Peng's to move forward.
-Ideally Peng's should engage in ______________ and strive to produce ___________.

Accepted Answer

A)  societal marketing; pleasing products 
B)  societal marketing; salutary products 
C)  societal marketing; deficient products 
D)  societal marketing; desirable products 
E)  social marketing; desirable products

Question 14

The two major citizen movements to keep business in line are environmentalism and ________.

Accepted Answer

A)  consumerism 
B)  protectionism 
C)  antimonopoly legislation 
D)  interstate commerce 
E)  innovation

Question 15

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Accepted Answer

A) True 
 B)False

Question 16

The high failure rate of new products shows that companies are not able to ________.

Accepted Answer

A)  control demand 
B)  advertise enough 
C)  find manufacturers 
D)  find outlets 
E)  identify consumer needs

Question 17

After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001,the smallest of the three game platform makers needed a new plan.The resulting Wii system,with its intuitive motion-sensitive controller and interactive games,appealed not only to teen boys but also to their sisters,moms,dads,and even grandparents.The system immediately outsold both the PlayStation 3 and Xbox 360.This is a successful example of ________ marketing.

Accepted Answer

A)  consumer-oriented 
B)  innovative 
C)  customer-value 
D)  societal 
E)  sense-of-mission

Question 18

Dan's Pharmacy sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of ________.

Accepted Answer

A)  deceptive promotion 
B)  deceptive packaging 
C)  false advertising 
D)  excessive markups 
E)  redlining

Question 19

The overselling of private goods results in ________,such as cars causing traffic jams,air pollution,injuries,and deaths.

Accepted Answer

A)  cultural pollution 
B)  misdirected funding 
C)  social costs 
D)  materialism 
E)  opportunity expenses

Question 20

Discuss the ways in which critics accuse marketing of harming the consumer.

Accepted Answer

The answer of Discuss the ways in which critics accuse...

Exam 20: Sustainable Marketing: Social Responsibility and Ethics