Marissa Designs Customized Jewelry and Wants to Sell Her Products

Marissa designs customized jewelry and wants to sell her products through Gaia,a chain of boutiques retailing women's accessories.During her first meeting with the owner of Gaia,even before they settle down to talk,Marissa opens cases of rings,pendants,and earrings that she has designed and asks her prospect to try some samples on.Marissa is using the _____ opening method in this scenario.

A) implication
B) referral
C) compliment
D) product
E) positioning

Correct Answer:

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