Just as Brian,a Sales Manager,walked into a Prospect's Office Carrying

Just as Brian,a sales manager,walked into a prospect's office carrying samples and his portfolio for the demonstration,he tripped and fell down right in front of the prospect.All his material for the presentation was scattered on the floor,and it took him almost five minutes to get things back on track.Because of the _____,the prospect is likely to permanently label Brian as clumsy and ineffectual.

A) contrast effect
B) halo effect
C) cue effect
D) primacy effect
E) mere exposure effect

Correct Answer:

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