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    Exam 7: Building Customer Relationships
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    Mass _____ Entails Designing Products and Services to Fit Each
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Mass _____ Entails Designing Products and Services to Fit Each

Question 69

Question 69

Multiple Choice

Mass _____ entails designing products and services to fit each customer's individual needs.


A) Segmentation
B) Standardization
C) Individualization
D) Customization
E) Heterogeneity

Correct Answer:

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