Question 1

Discuss the role emerging technologies have played in the development and advancement of graphic design and illustration.

Accepted Answer

Designers working with digital motion graphics move with particular ease between design assignments and the expanding field of new media where digital technologies are turned to expressive ends.

Question 2

Discuss the word "appropriation" in the context of Barbara Kruger's photograph, Your Gaze Hits the Side of My Face.

Accepted Answer

Whereas Warhol painted portraits of graphic design, Barbara Kruger appropriated its methods. As an experienced graphic designer for magazines she became an expert in the power of the combination of words and images to influence a reader. Juxtaposing text and images in her photograph Kruger uses the familiar look of graphic design to convey unexpected and unsettling messages.

Question 3

According to the author, graphic design as we know it today has its roots in two developments. They are

Accepted Answer

A)  the discovery of the Rosetta Stone and the invention of the camera obscura. 
B)  motion pictures and television. 
C)  the printing press and the Industrial Revolution. 
D)  the discovery of the Rosetta Stone and the printing press. 
E)  the printing press and motion pictures. 
A)  the discovery of the Rosetta Stone and the invention of the camera obscura. 
B)  motion pictures and television. 
C)  the printing press and the Industrial Revolution. 
D)  the discovery of the Rosetta Stone and the printing press. 
E)  the printing press and motion pictures. C

Question 4

Consider Toulouse-Lautrec's La Goulue at the Moulin Rouge. Identify the time period and printing technique used to create this poster. Then discuss the artist's purpose for creating the poster and significant influences on the artist's style.

Accepted Answer

La Goulue at the Moulin Rouge was create

Question 5

Graphic design used to be known as ________ art.

Accepted Answer

A)  commercial 
B)  guild 
C)  trade 
D)  conceptual 
E)  studio 
A)  commercial 
B)  guild 
C)  trade 
D)  conceptual 
E)  studio

Question 6

An image created to accompany words is called

Accepted Answer

A)  an icon. 
B)  a serif. 
C)  a hieroglyph. 
D)  a logo. 
E)  an illustration. 
A)  an icon. 
B)  a serif. 
C)  a hieroglyph. 
D)  a logo. 
E)  an illustration.

Question 7

Graphic design has its goal the communication of some __________ message to a group of people.

Accepted Answer

A)  specific 
B)  underlying 
C)  composite 
D)  artistic 
E)  title 
A)  specific 
B)  underlying 
C)  composite 
D)  artistic 
E)  title

Question 8

A designer's blueprint for books and magazines and other works in print is called

Accepted Answer

A)  a lithograph. 
B)  a logo. 
C)  a layout. 
D)  an illustration. 
E)  a collection. 
A)  a lithograph. 
B)  a logo. 
C)  a layout. 
D)  an illustration. 
E)  a collection.

Question 9

A ________ is often the first and key element in creating a complete corporate identity.

Accepted Answer

A)  layout 
B)  logo 
C)  composite 
D)  broadside 
E)  title 
A)  layout 
B)  logo 
C)  composite 
D)  broadside 
E)  title

Question 10

One of the most effective and easiest ways for a company to change its image is

Accepted Answer

A)  to roll out an expensive advertising campaign. 
B)  to redesign its logo. 
C)  to change its name. 
D)  to change from print to television advertisements. 
E)  None of these answers is correct. 
A)  to roll out an expensive advertising campaign. 
B)  to redesign its logo. 
C)  to change its name. 
D)  to change from print to television advertisements. 
E)  None of these answers is correct.

Question 11

The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.

Accepted Answer

A)  camera obscura 
B)  Rosetta Stone 
C)  computer 
D)  printing press 
E)  feudal system 
A)  camera obscura 
B)  Rosetta Stone 
C)  computer 
D)  printing press 
E)  feudal system

Question 12

Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?

Accepted Answer

A)  Holley and Barnett 
B)  Carson and Cuffaro 
C)  Vladimir and Georgii Stenberg 
D)  Cook and Shanosky 
E)  Spiekermann and Schwartz 
A)  Holley and Barnett 
B)  Carson and Cuffaro 
C)  Vladimir and Georgii Stenberg 
D)  Cook and Shanosky 
E)  Spiekermann and Schwartz

Question 13

Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

Accepted Answer

Responses will vary based on selection o

Question 14

Cassidy Curtis's Graffiti Archaeology is organized by ________ to effectively display its subject.

Accepted Answer

A)  artist and style 
B)  location and style. 
C)  style and time 
D)  location and time. 
E)  location and style 
A)  artist and style 
B)  location and style. 
C)  style and time 
D)  location and time. 
E)  location and style

Question 15

Designing for the Web adds the potential for ________ reactions to choices made by a visitor to the site.

Accepted Answer

A)  research and technology 
B)  motion and interactivity 
C)  surfing and chatting 
D)  composing and editing 
E)  None of these answers is correct. 
A)  research and technology 
B)  motion and interactivity 
C)  surfing and chatting 
D)  composing and editing 
E)  None of these answers is correct.

Question 16

Although symbols convey information and embody ideas,

Accepted Answer

A)  those ideas may change radically with time. 
B)  they have no meaning in themselves. 
C)  their meaning is invented by cultural use. 
D)  they have no meaning in themselves; their meaning is invented by cultural use; and the ideas they embody may change radically with time. 
E)  None of these answers is correct. 
A)  those ideas may change radically with time. 
B)  they have no meaning in themselves. 
C)  their meaning is invented by cultural use. 
D)  they have no meaning in themselves; their meaning is invented by cultural use; and the ideas they embody may change radically with time. 
E)  None of these answers is correct.

Question 17

Explain the reasons why the invention of the printing press and the Industrial Revolution were so important in the development of graphic design.

Accepted Answer

The printing press made it pos

Question 18

W. Bradford Paley's TextArc program uses an entire text of a book and

Accepted Answer

A)  creates illustrations based on its characters and narratives. 
B)  translates it. 
C)  helps graphic designers to choose the most appropriate typeface for it. 
D)  displays all of the text on screen, allowing users to explore relationships between its words. 
E)  bases fractal patterns on its structure. 
A)  creates illustrations based on its characters and narratives. 
B)  translates it. 
C)  helps graphic designers to choose the most appropriate typeface for it. 
D)  displays all of the text on screen, allowing users to explore relationships between its words. 
E)  bases fractal patterns on its structure.

Question 19

The development of ________ in the 19th century introduced the widespread use of color in posters.

Accepted Answer

A)  broadsides 
B)  color lithography 
C)  the printing press 
D)  water color 
E)  All these answers are correct. 
A)  broadsides 
B)  color lithography 
C)  the printing press 
D)  water color 
E)  All these answers are correct.

Question 20

In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

Accepted Answer

A)  Paul Rand 
B)  Henri de Toulouse-Lautrec 
C)  Norman Rockwell 
D)  Albrecht Dürer 
E)  David Carson 
A)  Paul Rand 
B)  Henri de Toulouse-Lautrec 
C)  Norman Rockwell 
D)  Albrecht Dürer 
E)  David Carson

Exam 10: Graphic Design

Discuss the role emerging technologies have played in the development and advancement of graphic design and illustration.

Discuss the word "appropriation" in the context of Barbara Kruger's photograph, Your Gaze Hits the Side of My Face.

According to the author, graphic design as we know it today has its roots in two developments. They are

Consider Toulouse-Lautrec's La Goulue at the Moulin Rouge. Identify the time period and printing technique used to create this poster. Then discuss the artist's purpose for creating the poster and significant influences on the artist's style.

Graphic design used to be known as ________ art.

An image created to accompany words is called

Graphic design has its goal the communication of some __________ message to a group of people.

A designer's blueprint for books and magazines and other works in print is called

A ________ is often the first and key element in creating a complete corporate identity.

One of the most effective and easiest ways for a company to change its image is

The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.

Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?

Cassidy Curtis's Graffiti Archaeology is organized by ________ to effectively display its subject.

Designing for the Web adds the potential for ________ reactions to choices made by a visitor to the site.

Although symbols convey information and embody ideas,

Explain the reasons why the invention of the printing press and the Industrial Revolution were so important in the development of graphic design.

W. Bradford Paley's TextArc program uses an entire text of a book and

The development of ________ in the 19th century introduced the widespread use of color in posters.

In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

Living With Art

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