Exam 1: Understanding Services Marketing

COMPLETION QUESTIONS Deed,Performance,or Effort Simultaneity Intangible Variability Co-producer Perishability Rental/Access Services Supplementary Business to business service organizations Consumer service organizations Services Marketing Triangle Interactive marketing -A service is ___________ when it lacks physical form.

Your service organization is hiring a marketing person.One of the candidates has several years of experience marketing a physical good.During your interview,this candidate states that there is no difference between the marketing of a service and the marketing of a physical good.How would you respond to the candidate?

Which of the following statements does NOT describe a fundamental characteristic of a core service?

Which of the following statements comparing services with physical goods is FALSE?

Distinguishing service and physical goods along a continuum from intangible dominant services to tangible dominant physical goods is a good way to differentiate services marketing from goods marketing.

Which of the following conditions does NOT typically set services apart from physical goods?

It is not possible for services to have tangible characteristics.

Services marketing is not relevant to physical goods manufacturers.

COMPLETION QUESTIONS Deed,Performance,or Effort Simultaneity Intangible Variability Co-producer Perishability Rental/Access Services Supplementary Business to business service organizations Consumer service organizations Services Marketing Triangle Interactive marketing -The _______________ is based on three key components: organizations,employees,and customers.

Interactive marketing is where the organization proves its commitment to serving customers.

For many services,the customers are considered co-producers of the service.

Why is it important to study services marketing?

It is easy to standardize service quality.

The proportion of tangibles to intangibles in a product determines whether it is a good or a service.