Exam 1: Pricing Products and Services
Exam 1: Pricing Products and Services82 Questions
Exam 2: Profitability Analysis76 Questions
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Surent Corporation has the following information available on Product K: Number of units sold each year. 80,000 Unit product cost. \2 5 Investment in Product K \4 00,000 Required return on investment 20\%
The company uses the absorption costing approach to cost-plus pricing described in the text and a 50% markup. Based on these data, the company's total selling and administrative expenses associated with Product K each year are:
(Multiple Choice)
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Erdahl Corporation's management believes that every 7% increase in the selling price of one of the company's products leads to a 11% decrease in the product's total unit sales. The product's price elasticity of demand as defined in the text is closest to:
(Multiple Choice)
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The markup over cost under the absorption costing approach would increase if the required rate of return increases, holding everything else constant.
(True/False)
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Under the absorption approach to costs-plus pricing described in the text, selling and administrative costs are included in the cost base when computing a selling price.
(True/False)
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Holding all other things constant, an increase in variable selling costs will affect:
(Multiple Choice)
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The formula for target cost is:
Target cost = Anticipated selling price + Desired profit
(True/False)
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Hepler Corporation would like to use target costing for a new product that is under consideration. At a selling price of $76 per unit, management projects sales of 50,000 units. The new product would require an investment of $400,000. The desired return on investment is 12%.
Required:
Determine the target cost per unit for the new product.
(Essay)
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Gordy Corporation's management has found that every 3% increase in the selling price of one of the company's products leads to a 6% decrease in the product's total unit sales. The product's absorption costing unit product cost is $22.00. The variable production cost of the product is $6.80 per unit and the variable selling and administrative cost is $2.40 per unit. According to the formula in the text, the product's profit-maximizing price is closest to:
(Multiple Choice)
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The product's price elasticity of demand as defined in the text is closest to:
(Multiple Choice)
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The product's price elasticity of demand as defined in the text is closest to:
(Multiple Choice)
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Warvel Corporation's management has found that every 5% increase in the selling price of one of the company's products leads to an 8% decrease in the product's total unit sales. The variable production cost of the product is $18.00 per unit and the variable selling and administrative cost is $12.00 per unit. According to the formula in the text, the product's profit-maximizing price is closest to:
(Multiple Choice)
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Hanson Corporation recently changed the selling price of one of its products. Data concerning sales for comparable periods before and after the price change are presented below. Selling Price Unit Sales \ 62.00 5,200 \ 63.00 5,000 The product's price elasticity of demand as defined in the text is closest to:
(Multiple Choice)
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Sawit Corporation, a manufacturer of woodworking tools, wants to introduce a new power screwdriver. To compete effectively, the screwdriver cannot be priced at more than $14. The company requires a 15% rate of return on investment on all new products. In order to produce and sell 80,000 screwdrivers each year, the company will need to make an investment of $800,000. The target cost per screwdriver would be:
(Multiple Choice)
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Price elasticity measures the degree to which consumers resent an increase in price.
(True/False)
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Simmons Corporation estimated that the following costs and activity would be associated with Product T: Number of units sold annually 80,000 Required investment. \ 900,000 Unit product cost. \ 35 Total selling and administrative expenses \ 600,000 If the company uses the absorption costing approach to cost-plus pricing described in the text and desires a 20% ROI, the selling price for Product T would be:
(Multiple Choice)
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The price elasticity of demand is NOT used in the absorption costing approach to cost-plus pricing to determine the markup over cost.
(True/False)
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The product's price elasticity of demand as defined in the text is closest to:
(Multiple Choice)
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Holding all other things constant, an increase in the company's required return on investment (ROI) will affect:
(Multiple Choice)
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If the unit sales for one product are more sensitive to price increases than another product, then its markup over variable cost should be less than for the other product if the company wants to maximize profit.
(True/False)
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