Exam 13: Promotion and Pricing Strategies

Lubex,a car lubricant manufacturer,puts a sticker on your windshield to remind you when you are due for your next oil change.This is an example of which of the following promotional strategy objectives?

Advertising is a global activity.

Public relations only refers to an organization's paid communications.

Positioning is an attempt by marketers to establish unique places for their products in the minds of consumers.

To gain a competitive advantage,marketers that utilize integrated marketing communications should always narrow their focus on promotional strategies.

Personal selling is often used for products that are technically complex.

Competitive pricing focuses on _____.

Advertising,sales promotion,direct marketing,and public relations are examples of _____.

Which of the following statements about price and quality is supported by research?

Which is the last step in the seven-step sales process?

Complete the following using the terms listed. -A _____ is a combination of personal selling and nonpersonal selling to meet the needs of a company's target customers and communicate its message to them.

Score Inc. ,a home products manufacturer,is introducing a new paper coffee filter at a dramatically reduced cost.Score is entering a market already saturated with stiff competition.Which pricing strategy will enable Score to achieve market recognition?

A promotional mix often incorporates more personal selling components than nonpersonal selling components.

Bell Inc. ,a computer manufacturer,is offering $100 cash back on the purchase of a computer.This is an example of _____.

Blue,a Jazz club,is conducting a breakeven analysis to determine how many tickets it must sell at $20 each to break even on the Jazz Fest,a program conducted by it.Fixed costs are $4,000,and the variable cost per person is $10.To break even,Blue must sell _____ tickets.

Complete the following using the terms listed. -A(n)_____ relies on personal selling to market an item to wholesalers and retailers in a company's distribution channels.

Coupons offer cash back to consumers who mail in required proofs of purchase.

One advantage of television advertising is its low cost.

Hoplan,a motel chain,utilizes a pricing strategy of maintaining continuous minimum prices rather than relying on sales.This strategy is an example of _____ pricing.

Chappers,an audio equipment store,wants to price one of its products,a $200 turntable,in such a way that its customers would perceive the turntable's quality to be very high.Which of the following pricing must it use?