Question 1

Blue Computers Inc. ,a computer manufacturer,provides inner city schools with free computers and wireless Internet access.This is an example of _____.

Accepted Answer

A) rebates that support advertising 
B) public relations 
C) personal selling 
D) creative selling 
A) rebates that support advertising 
B) public relations 
C) personal selling 
D) creative selling

Question 2

Trade promotion is _____.

Accepted Answer

A) often used to promote goods or services to ultimate consumers 
B) used to promote goods or services to marketing intermediaries 
C) used to increase investments at the manufacturers' facilities 
D) only used to build goodwill 
A) often used to promote goods or services to ultimate consumers 
B) used to promote goods or services to marketing intermediaries 
C) used to increase investments at the manufacturers' facilities 
D) only used to build goodwill

Question 3

Informative advertising is most apt to be used in which stage of the product life cycle?

Accepted Answer

A) The growth stage 
B) The maturity stage 
C) The introductory stage 
D) The decline stage 
A) The growth stage 
B) The maturity stage 
C) The introductory stage 
D) The decline stage

Question 4

Infomercials are typically 30-minute marketing programs that resemble regular television programs,but they are devoted to selling goods or services.

Accepted Answer

A) True 
 B)False

Question 5

Classic Sport Inc.signs professional basketball players and footballers to promote its products.Classic Sport is using sports stars to increase sales by enhancing the public's _____demand for its brand.

Accepted Answer

A) secondary 
B) selective 
C) primary 
D) marketplace 
A) secondary 
B) selective 
C) primary 
D) marketplace

Question 6

An ad claiming that Brand A works better than Brand B is an example of reminder-oriented advertising.

Accepted Answer

A) True 
 B)False

Question 7

Companies typically prefer sweepstakes to games or contests because:

Accepted Answer

A) they can predict the number of winners in sweepstakes. 
B) organizing sweepstakes require less advertising. 
C) sweepstakes require product purchase to enter. 
D) courts and rulings have favored the use of sweepstakes. 
A) they can predict the number of winners in sweepstakes. 
B) organizing sweepstakes require less advertising. 
C) sweepstakes require product purchase to enter. 
D) courts and rulings have favored the use of sweepstakes.

Question 8

Assume a company wants to increase its profitability.Which of the following would be inconsistent with the company's objective?

Accepted Answer

A) Operate more efficiently 
B) Maintain price while increasing the size or amount of the product 
C) Reduce costs while maintaining the quality of the product 
D) Raise prices while increasing the quality of the product 
A) Operate more efficiently 
B) Maintain price while increasing the size or amount of the product 
C) Reduce costs while maintaining the quality of the product 
D) Raise prices while increasing the quality of the product

Question 9

Complete the following using the terms listed.
-With _____,businesses drop prices for a set period of time to attract more customers during that period of time.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing 
A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question 10

Complete the following using the terms listed.
-Through _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing 
A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question 11

Which of the following is an example of odd pricing?

Accepted Answer

A) A television set that costs $119.99 
B) A mobile phone that costs $100 
C) A dress that costs $17 
D) A pair of shoes that costs $10.2 
A) A television set that costs $119.99 
B) A mobile phone that costs $100 
C) A dress that costs $17 
D) A pair of shoes that costs $10.2

Question 12

Cup-shirt,a T-shirt company,is conducting a breakeven analysis on unbleached cotton tops.Fixed costs are $100,000 and the per-unit contribution to fixed costs is $20.To break even,the company must sell _____ units.

Accepted Answer

A) 20,000 
B) 5,000 
C) 500 
D) 200 
A) 20,000 
B) 5,000 
C) 500 
D) 200

Question 13

The first step in sales processes is to identify potential customers.

Accepted Answer

A) True 
 B)False

Question 14

Manufacturers of B2B products typically spend more on personal selling than on advertising.

Accepted Answer

A) True 
 B)False

Question 15

Television ads by InSure,an insurance company,warning drivers against texting while driving are a type of institutional advertisement.

Accepted Answer

A) True 
 B)False

Question 16

Trade promotion is sales promotion geared to marketing intermediaries rather than to consumers.

Accepted Answer

A) True 
 B)False

Question 17

Assume a product costs $5.The variable cost per unit is currently $4,and the fixed cost is $25,000.If the company can alter its production method such that the variable costs fall to $3.50 and the fixed costs rise to $30,000,what will happen to the breakeven point?

Accepted Answer

A) It will rise and fall later. 
B) It will rise. 
C) It will remain the same. 
D) It will fall. 
A) It will rise and fall later. 
B) It will rise. 
C) It will remain the same. 
D) It will fall.

Question 18

Don-its,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-beverage.

Accepted Answer

A) comparative 
B) informative 
C) reminder-oriented 
D) corporate 
A) comparative 
B) informative 
C) reminder-oriented 
D) corporate

Question 19

Complete the following using the terms listed.
-_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing 
A) breakeven analysis 
B) promotional mix 
C) Volume objectives 
D) Institutional advertising 
E) discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question 20

Describe the relationship between price and quality.

Accepted Answer

In general,most consumers equate higher

Blue Computers Inc. ,a computer manufacturer,provides inner city schools with free computers and wireless Internet access.This is an example of _____.

Trade promotion is _____.

Informative advertising is most apt to be used in which stage of the product life cycle?

Infomercials are typically 30-minute marketing programs that resemble regular television programs,but they are devoted to selling goods or services.

Classic Sport Inc.signs professional basketball players and footballers to promote its products.Classic Sport is using sports stars to increase sales by enhancing the public's _____demand for its brand.

An ad claiming that Brand A works better than Brand B is an example of reminder-oriented advertising.

Companies typically prefer sweepstakes to games or contests because:

Assume a company wants to increase its profitability.Which of the following would be inconsistent with the company's objective?

Complete the following using the terms listed. -With _____,businesses drop prices for a set period of time to attract more customers during that period of time.

Complete the following using the terms listed. -Through _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

Which of the following is an example of odd pricing?

Cup-shirt,a T-shirt company,is conducting a breakeven analysis on unbleached cotton tops.Fixed costs are $100,000 and the per-unit contribution to fixed costs is $20.To break even,the company must sell _____ units.

The first step in sales processes is to identify potential customers.

Manufacturers of B2B products typically spend more on personal selling than on advertising.

Television ads by InSure,an insurance company,warning drivers against texting while driving are a type of institutional advertisement.

Trade promotion is sales promotion geared to marketing intermediaries rather than to consumers.

Assume a product costs $5.The variable cost per unit is currently $4,and the fixed cost is $25,000.If the company can alter its production method such that the variable costs fall to $3.50 and the fixed costs rise to $30,000,what will happen to the breakeven point?

Don-its,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-beverage.

Complete the following using the terms listed. -_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

Describe the relationship between price and quality.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

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Exam 13: Promotion and Pricing Strategies

Blue Computers Inc. ,a computer manufacturer,provides inner city schools with free computers and wireless Internet access.This is an example of _____.

Trade promotion is _____.

Informative advertising is most apt to be used in which stage of the product life cycle?

Infomercials are typically 30-minute marketing programs that resemble regular television programs,but they are devoted to selling goods or services.

Classic Sport Inc.signs professional basketball players and footballers to promote its products.Classic Sport is using sports stars to increase sales by enhancing the public's _____demand for its brand.

An ad claiming that Brand A works better than Brand B is an example of reminder-oriented advertising.

Companies typically prefer sweepstakes to games or contests because:

Assume a company wants to increase its profitability.Which of the following would be inconsistent with the company's objective?

Complete the following using the terms listed. -With _____,businesses drop prices for a set period of time to attract more customers during that period of time.

Complete the following using the terms listed. -Through _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

Which of the following is an example of odd pricing?

Cup-shirt,a T-shirt company,is conducting a breakeven analysis on unbleached cotton tops.Fixed costs are $100,000 and the per-unit contribution to fixed costs is $20.To break even,the company must sell _____ units.

The first step in sales processes is to identify potential customers.

Manufacturers of B2B products typically spend more on personal selling than on advertising.

Television ads by InSure,an insurance company,warning drivers against texting while driving are a type of institutional advertisement.

Trade promotion is sales promotion geared to marketing intermediaries rather than to consumers.

Assume a product costs $5.The variable cost per unit is currently $4,and the fixed cost is $25,000.If the company can alter its production method such that the variable costs fall to $3.50 and the fixed costs rise to $30,000,what will happen to the breakeven point?

Don-its,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-beverage.

Complete the following using the terms listed. -_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

Describe the relationship between price and quality.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters