Exam 3: The Changing American Society: Values

Consumers labeled as "Eco-Chic" are highly committed to and concerned about the environment.

While women are vital members of the workforce in the United States, they are still considered the primary care givers of the children in a family. This represents women's _____ in American society.

Which of the following is a self-oriented value?

_____ refers to the traits of femininity and masculinity.

Which of the following is a segment used to describe consumers with respect to their environmental activism?

Which of the following is a current American value?

When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

A trapped housewife is generally married and stays at home, but she prefers to work and does not enjoy household chores.

Which of the following is one of the defining characteristics of American society?

Maria will go out of her way to purchase a brand or patronize a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong?

Which of the following statements is TRUE regarding Americans' other-oriented values?

As green claims increased in number and scope, the FTC developed the _____ to help alleviate concern over the potential for marketers to mislead consumers.

Observable shifts in consumer behavior are often due to underlying shifts in cultural values.

Which of the following is NOT an environment-oriented value?

Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately, the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior?

Consumers may doubt Toms Shoes CRM because it is tied to a charitable organization with strings attached.

Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range?

Which of the following is an emerging American value?

Discuss changes in three of Americans' self-oriented values.

Consumers' efforts to reduce their reliance on consumption and material possessions have been termed dematerialization.