Exam 3: The Changing American Society: Values

A woman who is married where both she and her husband work and share homemaking and child care responsibilities is classified as _____ with respect to gender orientation.

What has been found to improve the results of cause-related marketing programs?

Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?

_____ is done to enhance the welfare of individuals or society without direct benefit to a firm.

Compared to the general population, gay consumers tend to be less tech savvy.

Materialism is an emerging American self-oriented value.

Target stores give 1 percent of a customer's purchase to a school of his or her choice if the customer uses a Target Visa credit card to pay for purchases. Target will also donate 0.5 percent of all other purchases made on that card. This is an example of _____.

Americans continue to value an active approach to life.

John doubts the sincerity of marketers who claim that they will donate to a cause if he purchases their product. He doesn't believe that they will make a difference because he thinks that marketers are only concerned with profits and probably only donate a small portion of their profits to the stated cause. John is best described as belonging to which group of consumers?

Which of the following statements is FALSE regarding Americans' environment-oriented values?

Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients. Moreover, it only purchases grain from organic farms. It states on its packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier Earth for you and your children." This is an example of _____.

Rayna is married and a mother of four children. Both she and her husband share homemaking and child-rearing responsibilities. Rayna would be classified as a _____ gender orientation.

Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases to these beliefs. Which segment of environmental activism best describes Gertrude?

Green marketing, like food supplement marketing, is unregulated, and marketers can make unsubstantiated claims without penalty.

The gay market has been estimated to comprise _____ percent of the adult U.S. population.

Environmental concerns don't guarantee purchase of green products. Negative perceptions are on the rise due to beliefs that green products are ___________.

Which of the following is TRUE regarding changes in American cultural values?

The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as ________.

Which is NOT a reason Americans work long hours?

_____ are based on performance criteria over which the individual has some degree of control.