Exam 11: Attitudes and Influencing Attitudes

Caleb learned from his parents that littering was bad, so when he sees someone doing it, he forms an unfavorable impression of that person. Caleb's learned predisposition to dislike someone who litters represents his _____.

Marketers must promote _____ rather than _____, especially for less knowledgeable consumers and for complex products.

Which of the following is NOT a way emotional ads may enhance persuasion?

Which component of attitudes consists of a consumer's beliefs about an object?

Changing behavior prior to changing affect or cognition is based primarily on _____.

For years, L'Oreal hair color would say in their ad that L'Oreal is "expensive, but you're worth it." This is an example of which type of advertisement?

Name and describe the three defense mechanisms loyal consumers use to avoid changing their attitudes.

Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered?

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?

A long-running television commercial for Dial soap would show an individual in various situations with other people (e.g., car pool or elevator). This individual would join the others and look around, appearing to be in discomfort. Then a voice-over would say, "Aren't you glad you used Dial . . . don't you wish everyone did?" Which type of appeal does this illustrate?

Generally speaking, compared to attitudes formed under the peripheral route, attitudes formed under the central route tend to be _____.

The simplest form of message framing where only a single attribute is the focus of the frame is known as _____.

When considering consumers' ideal levels of performance on attributes when using a multiattribute attitude model, which attitude index is best?

Broadcast media, particularly television, appear to be better vehicles for comparative advertisements because broadcast lends itself to more thorough comparisons.

Sponsorship occurs when a company provides financial support for an event.

Which of the following can be a component of a multiattribute model?

Which of the following is an individual factor that can influence attitude change?

Mitch likes Toyota automobiles because he thinks they have the highest reliability of all automobiles. His belief about Toyota's reliability represents which component of Mitch's attitude?

The affective component of an attitude is one's tendency to respond in a certain manner toward an object or activity.

Advertisements or sales messages in which only one point of view is expressed are referred to as _____.