Question 1

Which type of self-concept emphasizes personal goals, characteristics, achievements, and desires?

Accepted Answer

A)  primary self-concept 
B)  individual self-concept 
C)  interdependent self-concept 
D)  independent self-concept 
E)  connected self-concept 
A)  primary self-concept 
B)  individual self-concept 
C)  interdependent self-concept 
D)  independent self-concept 
E)  connected self-concept

Question 2

Michelle has been told she has an eye for fashion. She is not afraid to wear brightly colored clothes with strong patterns. She doesn't need to read Vogue to know what looks good on her. Michelle belongs to the global elite ______ segment of luxury consumers.

Accepted Answer

A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  Fashionista 
E)  Nouveaux Riches 
A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  Fashionista 
E)  Nouveaux Riches

Question 3

Janice is a 48-year-old married woman who uses technology as a major source of information and shopping. She has a DVD drive on her computer and enjoys satellite radio, but would do more if she could afford it. To which technology segment does Janice belong?

Accepted Answer

A)  Novices 
B)  Gatherers 
C)  Apprentices 
D)  Enthusiasts 
E)  Journeymen 
A)  Novices 
B)  Gatherers 
C)  Apprentices 
D)  Enthusiasts 
E)  Journeymen

Question 4

Carmen was participating in a psychographic study, and several questions pertained to activities and interests. Questions regarding this aspect of lifestyle include which of the following?

Accepted Answer

A)  evaluative statements about other people, places, ideas, products, and so forth 
B)  widely held beliefs about what is acceptable or desirable 
C)  nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church 
D)  age, education, income, occupation, family structure, ethnic background, gender, and geographic location 
E)  specific media the consumers utilize 
A)  evaluative statements about other people, places, ideas, products, and so forth 
B)  widely held beliefs about what is acceptable or desirable 
C)  nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church 
D)  age, education, income, occupation, family structure, ethnic background, gender, and geographic location 
E)  specific media the consumers utilize

Question 5

Individuals with which type of self-concept tend to be obedient, sociocentric, holistic, connected, and relation oriented?

Accepted Answer

A)  group self-concept 
B)  individual self-concept 
C)  interdependent self-concept 
D)  independent self-concept 
E)  connected self-concept 
A)  group self-concept 
B)  individual self-concept 
C)  interdependent self-concept 
D)  independent self-concept 
E)  connected self-concept

Question 6

Action-oriented consumers who strive to express their individuality through their choices and purchase experiences are driven by which primary motivation?

Accepted Answer

A)  ideals motivation 
B)  achievement motivation 
C)  self-expression motivation 
D)  realist motivation 
E)  focused motivation 
A)  ideals motivation 
B)  achievement motivation 
C)  self-expression motivation 
D)  realist motivation 
E)  focused motivation

Question 7

What is the premise underlying geodemographic analyses?

Accepted Answer

A)  Age is the primary factor influencing lifestyle. 
B)  Lifestyle, and thus consumption, is largely driven by demographic factors. 
C)  Lifestyle, and thus consumption, is largely driven by education. 
D)  Lifestyle cannot be measured, that is why geographic and demographic variables are analyzed. 
E)  Lifestyle, and thus consumption, is based on primary motivations and resources. 
A)  Age is the primary factor influencing lifestyle. 
B)  Lifestyle, and thus consumption, is largely driven by demographic factors. 
C)  Lifestyle, and thus consumption, is largely driven by education. 
D)  Lifestyle cannot be measured, that is why geographic and demographic variables are analyzed. 
E)  Lifestyle, and thus consumption, is based on primary motivations and resources.

Question 8

Self-concept is the totality of the individual's thoughts and feelings having reference to himself or herself as an object.

Accepted Answer

A) True 
 B)False

Question 9

PRIZM organizes its 66 individual segments into broader social and life stage groups.

Accepted Answer

A) True 
 B)False

Question 10

How many PRIZM segments are there?

Accepted Answer

A)  8 
B)  10 
C)  38 
D)  54 
E)  66 
A)  8 
B)  10 
C)  38 
D)  54 
E)  66

Question 11

Sarah is a retired grandmother of two who is resistant to change. Her grandchildren have managed to teach her how to e-mail them at college, but she doesn't want to do more. To which technology segment does Sarah belong?

Accepted Answer

A)  Wizards 
B)  Journeymen 
C)  Apprentices 
D)  Novices 
E)  Mouse Potatoes 
A)  Wizards 
B)  Journeymen 
C)  Apprentices 
D)  Novices 
E)  Mouse Potatoes

Question 12

The technology segment labeled Wizards consists of consumers driven by desire for new technology as a means for improving all aspects of life.

Accepted Answer

A) True 
 B)False

Question 13

The technology segment of consumers labeled Apprentices are disconnected from emerging technology and resistant to change.

Accepted Answer

A) True 
 B)False

Question 14

Jennifer sees herself as a loving, caring mother and wife. She also sees herself as an accomplished professional. Finally, she sees herself as a good citizen and devoutly religious person who takes the concerns of others seriously and tries to make the world a better place for those less fortunate than she and her family. This totality of Jennifer's thoughts and feelings about herself is known as her _____.

Accepted Answer

A)  inner peace 
B)  inner self 
C)  self-concept 
D)  personal identity 
E)  self-identity 
A)  inner peace 
B)  inner self 
C)  self-concept 
D)  personal identity 
E)  self-identity

Question 15

Which global elite luxury segment loves prestige brands?

Accepted Answer

A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  Utilitarian Consumers 
E)  Blue Bloods 
A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  Utilitarian Consumers 
E)  Blue Bloods

Question 16

For which type of product is self-image congruity likely to matter more?

Accepted Answer

A)  vacuum 
B)  laundry detergent 
C)  perfume 
D)  paper towel 
E)  lawn mower 
A)  vacuum 
B)  laundry detergent 
C)  perfume 
D)  paper towel 
E)  lawn mower

Question 17

Consumers who do not place heavy weight on the opinions and feelings of others are called _____.

Accepted Answer

A)  independents 
B)  interdependents 
C)  high self-monitors 
D)  low self-monitors 
E)  conspicuous consumers 
A)  independents 
B)  interdependents 
C)  high self-monitors 
D)  low self-monitors 
E)  conspicuous consumers

Question 18

A market researcher asked Adam to place an "X" on one of the seven spaces that are placed between several sets of adjectives that best represents how he sees himself on those two opposite adjectives. This is the most common approach to measuring self-concept and is known as _____.

Accepted Answer

A)  semantic differentials 
B)  Likert items 
C)  a 100-point constant-sum scale 
D)  nominal variables 
E)  open-ended questions 
A)  semantic differentials 
B)  Likert items 
C)  a 100-point constant-sum scale 
D)  nominal variables 
E)  open-ended questions

Question 19

In the VALS typology, individuals are classified according to their primary motivations, which are ideals motivation, achievement motivation, or self-expression motivation.

Accepted Answer

A) True 
 B)False

Question 20

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior?

Accepted Answer

A)  ideals motivation 
B)  achievement motivation 
C)  self-expression motivation 
D)  realist motivation 
E)  focused motivation 
A)  ideals motivation 
B)  achievement motivation 
C)  self-expression motivation 
D)  realist motivation 
E)  focused motivation

Which type of self-concept emphasizes personal goals, characteristics, achievements, and desires?

Michelle has been told she has an eye for fashion. She is not afraid to wear brightly colored clothes with strong patterns. She doesn't need to read Vogue to know what looks good on her. Michelle belongs to the global elite ______ segment of luxury consumers.

Janice is a 48-year-old married woman who uses technology as a major source of information and shopping. She has a DVD drive on her computer and enjoys satellite radio, but would do more if she could afford it. To which technology segment does Janice belong?

Carmen was participating in a psychographic study, and several questions pertained to activities and interests. Questions regarding this aspect of lifestyle include which of the following?

Individuals with which type of self-concept tend to be obedient, sociocentric, holistic, connected, and relation oriented?

Action-oriented consumers who strive to express their individuality through their choices and purchase experiences are driven by which primary motivation?

What is the premise underlying geodemographic analyses?

Self-concept is the totality of the individual's thoughts and feelings having reference to himself or herself as an object.

PRIZM organizes its 66 individual segments into broader social and life stage groups.

How many PRIZM segments are there?

Sarah is a retired grandmother of two who is resistant to change. Her grandchildren have managed to teach her how to e-mail them at college, but she doesn't want to do more. To which technology segment does Sarah belong?

The technology segment labeled Wizards consists of consumers driven by desire for new technology as a means for improving all aspects of life.

The technology segment of consumers labeled Apprentices are disconnected from emerging technology and resistant to change.

Which global elite luxury segment loves prestige brands?

For which type of product is self-image congruity likely to matter more?

Consumers who do not place heavy weight on the opinions and feelings of others are called _____.

A market researcher asked Adam to place an "X" on one of the seven spaces that are placed between several sets of adjectives that best represents how he sees himself on those two opposite adjectives. This is the most common approach to measuring self-concept and is known as _____.

In the VALS typology, individuals are classified according to their primary motivations, which are ideals motivation, achievement motivation, or self-expression motivation.

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 12: Self-Concept and Lifestyle

Which type of self-concept emphasizes personal goals, characteristics, achievements, and desires?

Michelle has been told she has an eye for fashion. She is not afraid to wear brightly colored clothes with strong patterns. She doesn't need to read Vogue to know what looks good on her. Michelle belongs to the global elite ______ segment of luxury consumers.

Janice is a 48-year-old married woman who uses technology as a major source of information and shopping. She has a DVD drive on her computer and enjoys satellite radio, but would do more if she could afford it. To which technology segment does Janice belong?

Carmen was participating in a psychographic study, and several questions pertained to activities and interests. Questions regarding this aspect of lifestyle include which of the following?

Individuals with which type of self-concept tend to be obedient, sociocentric, holistic, connected, and relation oriented?

Action-oriented consumers who strive to express their individuality through their choices and purchase experiences are driven by which primary motivation?

What is the premise underlying geodemographic analyses?

Self-concept is the totality of the individual's thoughts and feelings having reference to himself or herself as an object.

PRIZM organizes its 66 individual segments into broader social and life stage groups.

How many PRIZM segments are there?

Sarah is a retired grandmother of two who is resistant to change. Her grandchildren have managed to teach her how to e-mail them at college, but she doesn't want to do more. To which technology segment does Sarah belong?

The technology segment labeled Wizards consists of consumers driven by desire for new technology as a means for improving all aspects of life.

The technology segment of consumers labeled Apprentices are disconnected from emerging technology and resistant to change.

Which global elite luxury segment loves prestige brands?

For which type of product is self-image congruity likely to matter more?

Consumers who do not place heavy weight on the opinions and feelings of others are called _____.

A market researcher asked Adam to place an "X" on one of the seven spaces that are placed between several sets of adjectives that best represents how he sees himself on those two opposite adjectives. This is the most common approach to measuring self-concept and is known as _____.

In the VALS typology, individuals are classified according to their primary motivations, which are ideals motivation, achievement motivation, or self-expression motivation.

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters