Question 1

Consumers who place heavy weight on the opinions and feelings of others are called _____.

Accepted Answer

A)  independents 
B)  interdependents 
C)  high self-monitors 
D)  low self-monitors 
E)  conspicuous consumers 
A)  independents 
B)  interdependents 
C)  high self-monitors 
D)  low self-monitors 
E)  conspicuous consumers

Question 2

Which of the following is a major PRIZM life stage group?

Accepted Answer

A)  Urban 
B)  Town & Rural 
C)  Second City 
D)  Strivers 
E)  Family Life 
A)  Urban 
B)  Town & Rural 
C)  Second City 
D)  Strivers 
E)  Family Life

Question 3

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?

Accepted Answer

A)  Seekers 
B)  Techno-Strivers 
C)  Journeymen 
D)  Apprentices 
E)  Media Junkies 
A)  Seekers 
B)  Techno-Strivers 
C)  Journeymen 
D)  Apprentices 
E)  Media Junkies

Question 4

Attempts to develop quantitative measures of lifestyle were initially referred to as _____, which is a term that is frequently used interchangeably with lifestyle.

Accepted Answer

A)  demographics 
B)  lifeographics 
C)  household life cycle 
D)  psychographics 
E)  personality 
A)  demographics 
B)  lifeographics 
C)  household life cycle 
D)  psychographics 
E)  personality

Question 5

The tendency of an owner to evaluate an object more favorably than a nonowner is called the _____.

Accepted Answer

A)  personal bias effect 
B)  personal relevance effect 
C)  mere ownership effect 
D)  possessive effect 
E)  mere exposure effect 
A)  personal bias effect 
B)  personal relevance effect 
C)  mere ownership effect 
D)  possessive effect 
E)  mere exposure effect

Question 6

A new study suggests there is a cross-cultural group with similar values and consumption patterns based on luxury known as the global elite. What are the segments?

Accepted Answer

A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  A and B 
E)  all of the above 
A)  Conspicuous Consumers 
B)  Information Seekers 
C)  Sensation Seekers 
D)  A and B 
E)  all of the above

Question 7

What are the two dimensions of the VALS typology of consumers?

Accepted Answer

A)  age and gender 
B)  age and stage of family life cycle 
C)  stage of family life cycle and resources 
D)  primary motivation and resources 
E)  primary motivation and age 
A)  age and gender 
B)  age and stage of family life cycle 
C)  stage of family life cycle and resources 
D)  primary motivation and resources 
E)  primary motivation and age

Question 8

_____ is how a person lives.

Accepted Answer

A)  Personality 
B)  Self-concept 
C)  Lifestyle 
D)  Subculture 
E)  Consumption 
A)  Personality 
B)  Self-concept 
C)  Lifestyle 
D)  Subculture 
E)  Consumption

Question 9

Consumers are usually explicitly aware of the role lifestyle plays in their purchase decisions.

Accepted Answer

A) True 
 B)False

Question 10

Young Digerati, Blue Blood Estates, and Golden Ponds are examples of PRIZM segments.

Accepted Answer

A) True 
 B)False

Question 11

Individuals with independent self-concepts tend to be _____.

Accepted Answer

A)  autonomous 
B)  holistic 
C)  connected 
D)  obedient 
E)  all of the above 
A)  autonomous 
B)  holistic 
C)  connected 
D)  obedient 
E)  all of the above

Question 12

Which consumer technology segment is mature, is retired, has a low household income, and is confused by technology?

Accepted Answer

A)  Journeymen 
B)  Gatherers 
C)  Apprentices 
D)  Novices 
E)  Traditionalists 
A)  Journeymen 
B)  Gatherers 
C)  Apprentices 
D)  Novices 
E)  Traditionalists

Question 13

Carl is middle age and single. He has a high school education and works at a hotel as a desk clerk. He lives in a tiny apartment. Even though he doesn't have a high income, he tries to live an active life attending sporting events, and sometimes he brings a date with him. To which PRIZM group does Carl belong?

Accepted Answer

A)  Young Digerati 
B)  Bohemian Mix 
C)  Young & Rustic 
D)  Big Fish, Small Pond 
E)  Minimalists 
A)  Young Digerati 
B)  Bohemian Mix 
C)  Young & Rustic 
D)  Big Fish, Small Pond 
E)  Minimalists

Question 14

With respect to the specific lifestyle scheme developed by Porsche, which segment of consumers is ambitious and driven, values power and control, and expects to be noticed?

Accepted Answer

A)  Top Guns 
B)  Elitists 
C)  Proud Patrons 
D)  Bon Vivants 
E)  Fantasists 
A)  Top Guns 
B)  Elitists 
C)  Proud Patrons 
D)  Bon Vivants 
E)  Fantasists

Question 15

The extended self consists of self plus others.

Accepted Answer

A) True 
 B)False

Question 16

Which global lifestyle segment values duty, tradition, faith, obedience, and respect for elders?

Accepted Answer

A)  Strivers 
B)  Devouts 
C)  Altruists 
D)  Intimates 
E)  Creatives 
A)  Strivers 
B)  Devouts 
C)  Altruists 
D)  Intimates 
E)  Creatives

Question 17

Charles was examining his perception of himself as whom he would like to be. Charles is examining his _____.

Accepted Answer

A)  actual self-concept 
B)  ideal self-concept 
C)  private self-concept 
D)  social self-concept 
E)  present self-concept 
A)  actual self-concept 
B)  ideal self-concept 
C)  private self-concept 
D)  social self-concept 
E)  present self-concept

Question 18

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____.

Accepted Answer

A)  self-concept 
B)  lifestyle 
C)  self-profile 
D)  personal space 
E)  ideal-self 
A)  self-concept 
B)  lifestyle 
C)  self-profile 
D)  personal space 
E)  ideal-self

Question 19

Leonard is a hardworking individual who works for himself and can do just about any construction or carpentry job around. He builds cabinets primarily, but he has also done masonry work. His idea of fun is fixing his truck, and several of his friends and family have him work on their cars as well. He is unimpressed by material possessions other than those with a practical or functional purpose. To which VALS segment does Leonard belong?

Accepted Answer

A)  Experiencers 
B)  Strivers 
C)  Survivors 
D)  Makers 
E)  Believers 
A)  Experiencers 
B)  Strivers 
C)  Survivors 
D)  Makers 
E)  Believers

Question 20

Which of the following is NOT a global lifestyle segment identified by Roper Starch Worldwide?

Accepted Answer

A)  Strivers 
B)  Devouts 
C)  Intimates 
D)  Creatives 
E)  Rustics 
A)  Strivers 
B)  Devouts 
C)  Intimates 
D)  Creatives 
E)  Rustics

Consumers who place heavy weight on the opinions and feelings of others are called _____.

Which of the following is a major PRIZM life stage group?

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?

Attempts to develop quantitative measures of lifestyle were initially referred to as _____, which is a term that is frequently used interchangeably with lifestyle.

The tendency of an owner to evaluate an object more favorably than a nonowner is called the _____.

A new study suggests there is a cross-cultural group with similar values and consumption patterns based on luxury known as the global elite. What are the segments?

What are the two dimensions of the VALS typology of consumers?

_____ is how a person lives.

Consumers are usually explicitly aware of the role lifestyle plays in their purchase decisions.

Young Digerati, Blue Blood Estates, and Golden Ponds are examples of PRIZM segments.

Individuals with independent self-concepts tend to be _____.

Which consumer technology segment is mature, is retired, has a low household income, and is confused by technology?

With respect to the specific lifestyle scheme developed by Porsche, which segment of consumers is ambitious and driven, values power and control, and expects to be noticed?

The extended self consists of self plus others.

Which global lifestyle segment values duty, tradition, faith, obedience, and respect for elders?

Charles was examining his perception of himself as whom he would like to be. Charles is examining his _____.

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____.

Which of the following is NOT a global lifestyle segment identified by Roper Starch Worldwide?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 12: Self-Concept and Lifestyle

Consumers who place heavy weight on the opinions and feelings of others are called _____.

Which of the following is a major PRIZM life stage group?

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?

Attempts to develop quantitative measures of lifestyle were initially referred to as _____, which is a term that is frequently used interchangeably with lifestyle.

The tendency of an owner to evaluate an object more favorably than a nonowner is called the _____.

A new study suggests there is a cross-cultural group with similar values and consumption patterns based on luxury known as the global elite. What are the segments?

What are the two dimensions of the VALS typology of consumers?

_____ is how a person lives.

Consumers are usually explicitly aware of the role lifestyle plays in their purchase decisions.

Young Digerati, Blue Blood Estates, and Golden Ponds are examples of PRIZM segments.

Individuals with independent self-concepts tend to be _____.

Which consumer technology segment is mature, is retired, has a low household income, and is confused by technology?

With respect to the specific lifestyle scheme developed by Porsche, which segment of consumers is ambitious and driven, values power and control, and expects to be noticed?

The extended self consists of self plus others.

Which global lifestyle segment values duty, tradition, faith, obedience, and respect for elders?

Charles was examining his perception of himself as whom he would like to be. Charles is examining his _____.

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____.

Which of the following is NOT a global lifestyle segment identified by Roper Starch Worldwide?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters