Question 1

Some companies attempt to initiate problem recognition through ______.

Accepted Answer

A)  mass media advertising 
B)  focus groups 
C)  content analysis 
D)  point-of-purchase displays 
E)  A and D 
A)  mass media advertising 
B)  focus groups 
C)  content analysis 
D)  point-of-purchase displays 
E)  A and D

Question 2

Which of the following is a concern marketing managers have related to problem recognition?

Accepted Answer

A)  discovering consumer problems 
B)  developing the marketing mix to solve consumer problems 
C)  helping consumers recognize problems 
D)  suppressing problem recognition among consumers 
E)  all of the above 
A)  discovering consumer problems 
B)  developing the marketing mix to solve consumer problems 
C)  helping consumers recognize problems 
D)  suppressing problem recognition among consumers 
E)  all of the above

Question 3

The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?

Accepted Answer

A)  limited decision making 
B)  nominal decision making 
C)  extended decision making 
D)  complex decision making 
E)  complete decision making 
A)  limited decision making 
B)  nominal decision making 
C)  extended decision making 
D)  complex decision making 
E)  complete decision making

Question 4

Which of the following is a nonmarketing factor affecting problem recognition?

Accepted Answer

A)  social status 
B)  previous decisions 
C)  motives 
D)  situation 
E)  all of the above 
A)  social status 
B)  previous decisions 
C)  motives 
D)  situation 
E)  all of the above

Question 5

Joan currently drives a Toyota automobile, and it has been a very reliable car. However, she desires to own a BMW, but her finances cannot support such a purchase because she has to pay her mortgage, utilities, and her son's college tuition. Explain the two factors that affect one's desire to resolve a particular problem, and specify which one most likely is influencing Joan's inaction to resolve this discrepancy between her actual state and her desired state.

Accepted Answer

The level of one's desire to resolve a p

Question 6

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

Accepted Answer

A) True 
 B)False

Question 7

The three types of decision making are rebuy, limited, and extended.

Accepted Answer

A) True 
 B)False

Question 8

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

Accepted Answer

A)  responding to consumer problems 
B)  helping consumers recognize problems 
C)  discovering consumer problems 
D)  diverting consumers' attention away from problems 
E)  suppressing problem recognition 
A)  responding to consumer problems 
B)  helping consumers recognize problems 
C)  discovering consumer problems 
D)  diverting consumers' attention away from problems 
E)  suppressing problem recognition

Question 9

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Accepted Answer

A)  routine decision making 
B)  nominal decision making 
C)  extended decision making 
D)  simple decision making 
E)  limited decision making 
A)  routine decision making 
B)  nominal decision making 
C)  extended decision making 
D)  simple decision making 
E)  limited decision making

Question 10

Problem recognition is the first stage of the consumer decision process.

Accepted Answer

A) True 
 B)False

Question 11

Firms attempt to cause selective problem recognition to gain or maintain market share.

Accepted Answer

A) True 
 B)False

Question 12

Name and describe the three types of consumer decision making, and discuss the factor that influences the type consumers will use.

Accepted Answer

The three types of consumer decision mak

Question 13

A latent problem is one of which the consumer is not aware.

Accepted Answer

A) True 
 B)False

Question 14

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

Accepted Answer

A)  nominal decision making 
B)  limited decision making 
C)  extensive decision making 
D)  extended decision making 
E)  truncated decision making 
A)  nominal decision making 
B)  limited decision making 
C)  extensive decision making 
D)  extended decision making 
E)  truncated decision making

Question 15

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

Accepted Answer

A)  social media like Pinterest 
B)  crowd sourcing like Kickstarter 
C)  peer innovation like Quirky 
D)  all of the above 
E)  none of the above 
A)  social media like Pinterest 
B)  crowd sourcing like Kickstarter 
C)  peer innovation like Quirky 
D)  all of the above 
E)  none of the above

Question 16

Which type of consumer decision making includes only a limited internal information search and no external search for information?

Accepted Answer

A)  routine decision making 
B)  nominal decision making 
C)  extended decision making 
D)  simple decision making 
E)  limited decision making 
A)  routine decision making 
B)  nominal decision making 
C)  extended decision making 
D)  simple decision making 
E)  limited decision making

Question 17

Which condition is appropriate to attempt to influence generic problem recognition?

Accepted Answer

A)  It is early in the product life cycle. 
B)  The firm has a high percentage of the market. 
C)  External search after problem recognition is apt to be limited. 
D)  It is an industry-wide cooperative effort. 
E)  All of the above are appropriate to attempt to influence generic problem recognition. 
A)  It is early in the product life cycle. 
B)  The firm has a high percentage of the market. 
C)  External search after problem recognition is apt to be limited. 
D)  It is an industry-wide cooperative effort. 
E)  All of the above are appropriate to attempt to influence generic problem recognition.

Question 18

Which problem recognition involves a discrepancy that only one brand can solve?

Accepted Answer

A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition 
A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition

Some companies attempt to initiate problem recognition through ______.

Which of the following is a concern marketing managers have related to problem recognition?

Which of the following is a nonmarketing factor affecting problem recognition?

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

The three types of decision making are rebuy, limited, and extended.

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Problem recognition is the first stage of the consumer decision process.

Firms attempt to cause selective problem recognition to gain or maintain market share.

Name and describe the three types of consumer decision making, and discuss the factor that influences the type consumers will use.

A latent problem is one of which the consumer is not aware.

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

Which type of consumer decision making includes only a limited internal information search and no external search for information?

Which condition is appropriate to attempt to influence generic problem recognition?

Which problem recognition involves a discrepancy that only one brand can solve?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 14: Consumer Decision Process and Problem Recognition

Some companies attempt to initiate problem recognition through ______.

Which of the following is a concern marketing managers have related to problem recognition?

Which of the following is a nonmarketing factor affecting problem recognition?

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

The three types of decision making are rebuy, limited, and extended.

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Problem recognition is the first stage of the consumer decision process.

Firms attempt to cause selective problem recognition to gain or maintain market share.

Name and describe the three types of consumer decision making, and discuss the factor that influences the type consumers will use.

A latent problem is one of which the consumer is not aware.

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

Which type of consumer decision making includes only a limited internal information search and no external search for information?

Which condition is appropriate to attempt to influence generic problem recognition?

Which problem recognition involves a discrepancy that only one brand can solve?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters