Question 1

Which type of decision making covers the middle ground between nominal and extended decision making?

Accepted Answer

A)  limited decision making 
B)  partial decision making 
C)  mid-range decision making 
D)  modified decision making 
E)  internal decision making 
A)  limited decision making 
B)  partial decision making 
C)  mid-range decision making 
D)  modified decision making 
E)  internal decision making

Question 2

Radian6 is a leader in the field of ______.

Accepted Answer

A)  social media measurement 
B)  focus group moderating 
C)  product development 
D)  consumer problem discovery 
E)  A and D 
A)  social media measurement 
B)  focus group moderating 
C)  product development 
D)  consumer problem discovery 
E)  A and D

Question 3

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Accepted Answer

A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  postpurchase evaluation 
E)  dissonance 
A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  postpurchase evaluation 
E)  dissonance

Question 4

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

Accepted Answer

A)  nominal decision making 
B)  normal decision making 
C)  limited decision making 
D)  extended decision making 
E)  simple decision making 
A)  nominal decision making 
B)  normal decision making 
C)  limited decision making 
D)  extended decision making 
E)  simple decision making

Question 5

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Accepted Answer

A)  past decisions 
B)  normal depletion 
C)  product/brand performance 
D)  reference group 
E)  availability of products 
A)  past decisions 
B)  normal depletion 
C)  product/brand performance 
D)  reference group 
E)  availability of products

Question 6

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

Accepted Answer

A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research 
A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research

Question 7

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____.

Accepted Answer

A)  current state 
B)  desired state 
C)  actual state 
D)  self-concept 
E)  self-assessment 
A)  current state 
B)  desired state 
C)  actual state 
D)  self-concept 
E)  self-assessment

Question 8

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Accepted Answer

A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition 
A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition

Question 9

Very high levels of purchase involvement tend to produce _____.

Accepted Answer

A)  extended decision making 
B)  nominal decision making 
C)  affective decision making 
D)  limited decision making 
E)  none of the above 
A)  extended decision making 
B)  nominal decision making 
C)  affective decision making 
D)  limited decision making 
E)  none of the above

Question 10

What are the types of consumer problems?

Accepted Answer

A)  latent and manifest 
B)  primary and secondary 
C)  low involvement and high involvement 
D)  active and inactive 
E)  actual and perceived 
A)  latent and manifest 
B)  primary and secondary 
C)  low involvement and high involvement 
D)  active and inactive 
E)  actual and perceived

Question 11

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

Accepted Answer

A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research 
A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research

Question 12

What is the most common approach to discovering consumer problems?

Accepted Answer

A)  activity analysis 
B)  intuition 
C)  product analysis 
D)  problem analysis 
E)  qualitative research 
A)  activity analysis 
B)  intuition 
C)  product analysis 
D)  problem analysis 
E)  qualitative research

Question 13

Nominal decision making is sometimes referred to as habitual decision making.

Accepted Answer

A) True 
 B)False

Question 14

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

Accepted Answer

A) True 
 B)False

Question 15

List the four concerns marketing managers have related to problem recognition.

Accepted Answer

First, they need to know the problems co

Question 16

Which of the following is(are) a type of consumer decision making discussed in your text?

Accepted Answer

A)  nominal decision making 
B)  limited decision making 
C)  extended decision making 
D)  B and C 
E)  A, B, and C 
A)  nominal decision making 
B)  limited decision making 
C)  extended decision making 
D)  B and C 
E)  A, B, and C

Question 17

If purchase involvement is high, then enduring product involvement will also be high.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a nonmarketing factor affecting consumers' actual state?

Accepted Answer

A)  social status 
B)  household characteristics 
C)  product/brand performance 
D)  motives 
E)  culture 
A)  social status 
B)  household characteristics 
C)  product/brand performance 
D)  motives 
E)  culture

Question 19

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Accepted Answer

A)  The decision process model provides useful insight into all types of consumer purchases. 
B)  Consumer decisions are frequently the result of a single problem. 
C)  Consumer decisions are rational and functional; otherwise they do not involve decisions per se. 
D)  Some consumer decisions result from the convergence of several problems. 
E)  Once the decision process begins, it may evolve and become more complex with multiple goals. 
A)  The decision process model provides useful insight into all types of consumer purchases. 
B)  Consumer decisions are frequently the result of a single problem. 
C)  Consumer decisions are rational and functional; otherwise they do not involve decisions per se. 
D)  Some consumer decisions result from the convergence of several problems. 
E)  Once the decision process begins, it may evolve and become more complex with multiple goals.

Question 20

What is the first stage of the consumer decision process?

Accepted Answer

A)  information search 
B)  problem recognition 
C)  alternative evaluation 
D)  purchase 
E)  postpurchase behavior 
A)  information search 
B)  problem recognition 
C)  alternative evaluation 
D)  purchase 
E)  postpurchase behavior

Which type of decision making covers the middle ground between nominal and extended decision making?

Radian6 is a leader in the field of ______.

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Very high levels of purchase involvement tend to produce _____.

What are the types of consumer problems?

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

What is the most common approach to discovering consumer problems?

Nominal decision making is sometimes referred to as habitual decision making.

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

List the four concerns marketing managers have related to problem recognition.

Which of the following is(are) a type of consumer decision making discussed in your text?

If purchase involvement is high, then enduring product involvement will also be high.

Which of the following is a nonmarketing factor affecting consumers' actual state?

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

What is the first stage of the consumer decision process?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 14: Consumer Decision Process and Problem Recognition

Which type of decision making covers the middle ground between nominal and extended decision making?

Radian6 is a leader in the field of ______.

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Very high levels of purchase involvement tend to produce _____.

What are the types of consumer problems?

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

What is the most common approach to discovering consumer problems?

Nominal decision making is sometimes referred to as habitual decision making.

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

List the four concerns marketing managers have related to problem recognition.

Which of the following is(are) a type of consumer decision making discussed in your text?

If purchase involvement is high, then enduring product involvement will also be high.

Which of the following is a nonmarketing factor affecting consumers' actual state?

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

What is the first stage of the consumer decision process?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters