Exam 8: Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Social media applications enable consumers to interact with each other in various ways,greatly facilitating the spreading of information as well as misinformation.

________ can be used just about anywhere a unique identification system might be needed,such as on clothing,pets,cars,keys,missiles,or manufactured parts.

________ help create the mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.

Briefly describe the concept of portals in the context of supply chain management.

The term ________ is commonly used to refer to a collection of companies and processes involved in moving a product from the suppliers of raw materials to the customer.

________ is the first component of an operational customer relationship management that supports a broad range of business processes,including tracking and managing customer history and preferences,account and contact management,and order processing and tracking.

Analytical CRM analyzes customer behavior and thus provides the business intelligence necessary to identify new opportunities and to provide superior customer service.

Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer.

Using EMM tools can help integrate various promotional campaigns such that the right messages are sent to the right people through the right channels.

Customer relationship management applications are commonly integrated with a comprehensive enterprise resource planning implementation to leverage internal and external information to better serve customers.

Which of the following examples portrays the 24/7/365 operation of a CRM system?

Which of the following is the main objective of information systems that focus on improving supply chains?

Which of the following portrays the improved product development benefit of a CRM system?

Briefly describe analytical CRM systems.

Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and pass these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen,further driving down business costs.This implies that the competitive strategy used by this store would most likely focus on ________.

________ is the extent to which a company's supply chain is focusing on minimizing procurement,production,and transportation costs,sometimes by sacrificing excellent customer service.

________ includes the systems used to enable customer interaction and service.

Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs,as opposed to emphasizing only cost cutting.

Define the three primary components of a comprehensive CRM system.

Which of the following is a component of the analytical CRM system?