Question 1

Which of the following statements about postscripts in sales messages is true?

Accepted Answer

A)  They should not be used because they look like an afterthought. 
B)  They may be used to suggest the reader pass along the sales message. 
C)  They should function as the main source of persuading a customer. 
D)  They duplicate and reiterate all the contents of the main letter. 
E)  They enable a reader to reply to the main sales letter. 
A)  They should not be used because they look like an afterthought. 
B)  They may be used to suggest the reader pass along the sales message. 
C)  They should function as the main source of persuading a customer. 
D)  They duplicate and reiterate all the contents of the main letter. 
E)  They enable a reader to reply to the main sales letter.

Question 2

Which of the following is an example of an external proposal?

Accepted Answer

A)  an email from an employee to the CEO proposing the creation of an employee volunteer program 
B)  a presentation by a graphic designer in which she proposes to design a new website for a company 
C)  an email from an employee to his manager stressing the need for additional team members for a project 
D)  an email from a manager to an executive proposing a pay raise for an employee 
E)  a memo from an employee to her manager requesting permission to attend a conference 
A)  an email from an employee to the CEO proposing the creation of an employee volunteer program 
B)  a presentation by a graphic designer in which she proposes to design a new website for a company 
C)  an email from an employee to his manager stressing the need for additional team members for a project 
D)  an email from a manager to an executive proposing a pay raise for an employee 
E)  a memo from an employee to her manager requesting permission to attend a conference

Question 3

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements about product benefits is true?

Accepted Answer

A)  They are automatically given to readers when they comply with your request. 
B)  They are the same thing as product features. 
C)  They are intangible and can only be acquired over time. 
D)  They are short-lived as compared to added-on benefits. 
E)  They should not be relied on heavily because they can cheapen a product. 
A)  They are automatically given to readers when they comply with your request. 
B)  They are the same thing as product features. 
C)  They are intangible and can only be acquired over time. 
D)  They are short-lived as compared to added-on benefits. 
E)  They should not be relied on heavily because they can cheapen a product.

Question 5

What is the main difference between proposals and reports? Explain the approach to take when writing unsolicited proposals.

Accepted Answer

The main difference between proposals an

Question 6

Which of the following best illustrates a proposal?

Accepted Answer

A)  a company's written defense for the use of hazardous material 
B)  an email to the employees in a company detailing the changes in company policy 
C)  a routine letter to a supplier acknowledging the receipt of raw materials 
D)  a report containing an employee's quarterly performance review 
E)  a supplier's presentation to encourage a company to do business with him 
A)  a company's written defense for the use of hazardous material 
B)  an email to the employees in a company detailing the changes in company policy 
C)  a routine letter to a supplier acknowledging the receipt of raw materials 
D)  a report containing an employee's quarterly performance review 
E)  a supplier's presentation to encourage a company to do business with him

Question 7

By definition, a proposal is in written form.

Accepted Answer

A) True 
 B)False

Question 8

The first step in writing a sales message is

Accepted Answer

A)  choosing the appropriate medium of transmission. 
B)  determining the makeup of the mailing. 
C)  choosing the most persuasive channel for the message. 
D)  determining the central appeal for the message. 
E)  making a careful study of the product or service. 
A)  choosing the appropriate medium of transmission. 
B)  determining the makeup of the mailing. 
C)  choosing the most persuasive channel for the message. 
D)  determining the central appeal for the message. 
E)  making a careful study of the product or service.

Question 9

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

Accepted Answer

A)  intangible 
B)  measurable 
C)  concrete 
D)  quantifiable 
E)  tangible 
A)  intangible 
B)  measurable 
C)  concrete 
D)  quantifiable 
E)  tangible

Question 10

Messages for goods and services that help readers save money will most likely

Accepted Answer

A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a sensory appeal. 
D)  avoid using logos to attract consumers. 
E)  avoid using evidence to convince customers. 
A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a sensory appeal. 
D)  avoid using logos to attract consumers. 
E)  avoid using evidence to convince customers.

Question 11

Which of the following is true about the use of postscripts in sales messages?

Accepted Answer

A)  It is illegal to add postscripts in sales messages. 
B)  The use of postscripts in sales messages de-emphasizes its major appeal. 
C)  A sales message can use a postscript as a part of its design. 
D)  They are no longer effective. 
E)  Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message. 
A)  It is illegal to add postscripts in sales messages. 
B)  The use of postscripts in sales messages de-emphasizes its major appeal. 
C)  A sales message can use a postscript as a part of its design. 
D)  They are no longer effective. 
E)  Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message.

Question 12

You should not open a persuasive request with a question.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about integrated marketing is true?

Accepted Answer

A)  It cannot be used with mailings. 
B)  Every sales email should include at least one link. 
C)  It is a seldom used method for coordinating selling. 
D)  Only marketing professionals need to be aware of integrated marketing communications efforts. 
E)  Integrated marketing can be used only to link emails with websites. 
A)  It cannot be used with mailings. 
B)  Every sales email should include at least one link. 
C)  It is a seldom used method for coordinating selling. 
D)  Only marketing professionals need to be aware of integrated marketing communications efforts. 
E)  Integrated marketing can be used only to link emails with websites.

Question 14

Proposals differ from reports in that proposals

Accepted Answer

A)  use the we-viewpoint. 
B)  use prefatory material. 
C)  present information in a useful form. 
D)  are intentionally persuasive. 
E)  use the direct approach. 
A)  use the we-viewpoint. 
B)  use prefatory material. 
C)  present information in a useful form. 
D)  are intentionally persuasive. 
E)  use the direct approach.

Question 15

Which of the following applies not only to proposals but also to all other types of messages?

Accepted Answer

A)  There is a set pattern that must be followed. 
B)  The content must be adapted to the reader of the message. 
C)  The you-viewpoint should be avoided. 
D)  Initialisms, abbreviations, and contractions are forbidden. 
E)  Formal language is required. 
A)  There is a set pattern that must be followed. 
B)  The content must be adapted to the reader of the message. 
C)  The you-viewpoint should be avoided. 
D)  Initialisms, abbreviations, and contractions are forbidden. 
E)  Formal language is required.

Question 16

Sales efforts often begin before the actual sales message does.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following sentences best illustrates effective sales writing?

Accepted Answer

A)  We've introduced two new flavors for the season: spicy jalapeno and roasted garlic and herb. 
B)  Apollo hummus is now available in spicy jalapeno and roasted garlic and herb. 
C)  Spicy jalapeno and roasted garlic and herb are the two new Apollo hummus flavors to watch out for this season. 
D)  You can now enjoy the great taste of Apollo hummus in two new flavors-spicy jalapeno and roasted garlic and herb. 
E)  Our ever-loyal customer base has grown larger after the introduction of Apollo Spicy Jalapeno and Apollo Roasted Garlic and Herb. 
A)  We've introduced two new flavors for the season: spicy jalapeno and roasted garlic and herb. 
B)  Apollo hummus is now available in spicy jalapeno and roasted garlic and herb. 
C)  Spicy jalapeno and roasted garlic and herb are the two new Apollo hummus flavors to watch out for this season. 
D)  You can now enjoy the great taste of Apollo hummus in two new flavors-spicy jalapeno and roasted garlic and herb. 
E)  Our ever-loyal customer base has grown larger after the introduction of Apollo Spicy Jalapeno and Apollo Roasted Garlic and Herb.

Question 18

The coordination of sales messages across several forms of media is known as

Accepted Answer

A)  social media linking. 
B)  brand equity. 
C)  content marketing. 
D)  integrated marketing communications. 
E)  permission-based marketing. 
A)  social media linking. 
B)  brand equity. 
C)  content marketing. 
D)  integrated marketing communications. 
E)  permission-based marketing.

Question 19

Which of the following is an example of an internal proposal?

Accepted Answer

A)  a manager's email persuading her superiors to hire an additional team member to ease workloads 
B)  a vendor's email proposing an internal-communication platform for a company 
C)  an email from the head of one company to another proposing to share resources on similar projects 
D)  an email from the owner of one company to the owner of another company proposing that they trade services 
E)  an email from the founder of an organization to the local government proposing a partnership to clean up a green area 
A)  a manager's email persuading her superiors to hire an additional team member to ease workloads 
B)  a vendor's email proposing an internal-communication platform for a company 
C)  an email from the head of one company to another proposing to share resources on similar projects 
D)  an email from the owner of one company to the owner of another company proposing that they trade services 
E)  an email from the founder of an organization to the local government proposing a partnership to clean up a green area

Which of the following statements about postscripts in sales messages is true?

Which of the following is an example of an external proposal?

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Which of the following statements about product benefits is true?

What is the main difference between proposals and reports? Explain the approach to take when writing unsolicited proposals.

Which of the following best illustrates a proposal?

By definition, a proposal is in written form.

The first step in writing a sales message is

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

Messages for goods and services that help readers save money will most likely

Which of the following is true about the use of postscripts in sales messages?

You should not open a persuasive request with a question.

Which of the following statements about integrated marketing is true?

Proposals differ from reports in that proposals

Which of the following applies not only to proposals but also to all other types of messages?

Sales efforts often begin before the actual sales message does.

Which of the following sentences best illustrates effective sales writing?

The coordination of sales messages across several forms of media is known as

Which of the following is an example of an internal proposal?

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

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Exam 10: Writing Persuasive Messages and Proposals

Which of the following statements about postscripts in sales messages is true?

Which of the following is an example of an external proposal?

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Which of the following statements about product benefits is true?

What is the main difference between proposals and reports? Explain the approach to take when writing unsolicited proposals.

Which of the following best illustrates a proposal?

By definition, a proposal is in written form.

The first step in writing a sales message is

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

Messages for goods and services that help readers save money will most likely

Which of the following is true about the use of postscripts in sales messages?

You should not open a persuasive request with a question.

Which of the following statements about integrated marketing is true?

Proposals differ from reports in that proposals

Which of the following applies not only to proposals but also to all other types of messages?

Sales efforts often begin before the actual sales message does.

Which of the following sentences best illustrates effective sales writing?

The coordination of sales messages across several forms of media is known as

Which of the following is an example of an internal proposal?

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Designing Documents With Visual Appeal

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters