Exam 14: Strategy and Control

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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. - Calculate the Controllable Residual Income for the Southern Division

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On page 576 of chapter 14, Quaker Oats' adoption of EVA is outlined. Explain how EVA could have led to this improvement.

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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. -Calculate the Return on Investment for the Eastern Division

(Multiple Choice)
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Net operating income is income after interest and taxes

(True/False)
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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. - Calculate the Return on Investment for the Southern Division

(Multiple Choice)
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Explain the differences between traceable and common fixed costs and the importance of differentiating between them in measuring performance.

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Contribution income statements are used to measure the performance of

(Multiple Choice)
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The segment margin for Product T was

(Multiple Choice)
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If a cost must be arbitrarily allocated in order to be assigned to a particular segment, then that cost is a common cost

(True/False)
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Operating assets include cash, accounts receivable, and inventory but not any depreciable fixed assets

(True/False)
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A disadvantage of the return on investment formula is that it forces the manager to control sales volume and operating assets, but not expenses

(True/False)
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If expenses exceed revenues in a department, then it would be termed a cost center

(True/False)
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