Exam 14: Strategy and Control

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Carroll Company has two product lines, Q and P. During June, the company's net operating income was £25,000, and the common fixed expenses were £37,000. The contribution margin ratio for Q was 30%, its sales were £200,000, and its segment margin was £21,000. If the contribution margin for P was £80,000, the segment margin for P was

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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. - Calculate the Net Residual Income for the Western Division

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Net operating income is defined as

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Ring Incorporated's income statement for the most recent month is given below. Total Store P Store Q Sales £600,000 £200,000 £400,000 Variable expenses Contribution margin 216,000 56,000 160,000 Traceable fixed expenses Segment margin Common fixed expenses Net operating income - For each of the following questions, refer back to the original data. If sales in Store Q increase by £30,000 as a result of a £7,000 increase in traceable fixed costs

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Koen Company consists of two divisions, C and D.In March, Koen Company reported a contribution margin of £50,000 for Division C.Division D had a contribution margin ratio of 30% and sales in Division D were £250,000.Net operating income for the company was £30,000 and traceable fixed expenses for the two divisions totaled £50,000.Lyons Company's common fixed expenses were 5 Show how changes in sales, expenses and assets affect an organizations ROI

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Which of the following would be an argument for the use of net book value in the computation of operating assets in return on investment calculations

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Residual income can be used most effectively in comparing the performance of divisions of different sizes

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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. - Calculate the Controllable Residual Income for the Eastern Division

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Ring Incorporated's income statement for the most recent month is given below. Total Store P Store Q Sales £600,000 £200,000 £400,000 Variable expenses Contribution margin 216,000 56,000 160,000 Traceable fixed expenses Segment margin Common fixed expenses Net operating income - For each of the following questions, refer back to the original data. The marketing department believes that a promotional campaign at Store P costing £5,000 will increase sales by £15,000. If the campaign is adopted, overall company net operating income should

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A company that is seeking to increase ROI should attempt to decrease

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The managers of Herwhno want to introduce a new product line. The financial performance of the company for the most recent year is given below: Sales £63,300,000 Less variable costs £36,720,000 Contribution £26,580,000 Less fued expenses £22,720,000 Net profit £3,860,000 Divisional capital employed \ 23,200,000 The company estimates that the required return on investment should be a minimum of 12%. Details of new product line The sales manager estimates that sales for the new product will be 420,000 units per annum if the selling price is £5.20 per unit. Variable costs are estimated to be £2.86 per unit. Fixed costs will increase by £900,000. A budget of £2,000,000 has been agreed for investment in new machinery. -Calculate the Residual Income after the new investment is accepted

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The managers of Herwhno want to introduce a new product line. The financial performance of the company for the most recent year is given below: Sales £63,300,000 Less variable costs £36,720,000 Contribution £26,580,000 Less fued expenses £22,720,000 Net profit £3,860,000 Divisional capital employed \ 23,200,000 The company estimates that the required return on investment should be a minimum of 12%. Details of new product line The sales manager estimates that sales for the new product will be 420,000 units per annum if the selling price is £5.20 per unit. Variable costs are estimated to be £2.86 per unit. Fixed costs will increase by £900,000. A budget of £2,000,000 has been agreed for investment in new machinery. -Calculate the Return on Investment after the new investment is accepted

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A transfer price is the price charged when one segment of a company provides goods or services to another segment of the company

(True/False)
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A change in sales can affect margin and turnover

(True/False)
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The divisional managers of West plc have requested that the method for calculating bonuses at the year be reviewed. Senior managers at the head office have proposed that a bonus of £40,000 will be paid to the divisional manager who has the best return on investment (ROI) of the 3 divisions and this policy is consistent with previous years. Divisional managers want the senior managers to take into account controllable costs and profits and residual income (RI) when deciding bonuses and also to include non-financial measures of performance. The main reason given by the head office for using ROI is that it is understood by all managers and that it is used by external analysts. Summary of Management Accounts to 31 December 1997 Southern (£) Eastern (£) Western (£) Sales 5,400,000 5,000,000 5,590,000 Controllable costs 3,700,000 3,502,000 3,660,000 Head Office Charges 998,000 1,282,000 1,170,000 Net Profit 702,000 716,000 760,000 Capital Employed Southern (£) Eastern (£) Western (£) Total Investment 4,700,000 5,100,000 5,200,000 Controllable Investment 4,000,000 4,100,000 4,274,000 Cost of Capital The head office has estimated that the group cost of capital is 10% Financial and non-financial measures of performance The divisional managers normally report on a wide range of financial measures each month to the head office but only use non-financial measures internally and each divisional manager is allowed to use their discretion when deciding on the range and number of measures to use. - Calculate the Net Residual Income for the Southern Division

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"Decentralisation has many advantages and disadvantages but overall I feel that it gives too much power to managers who aren't as good as the main board in making decisions." Discuss.

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Residual income is a better measure for performance evaluation of an investment center manager than return on investment because

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Managers of cost centers are evaluated according to the profits which their departments are able to generate Falquez Company sells three products: R, S, and T. Data for activity of Falquez Company during July are as follows: Products Total R S T Sales £800,000 £150,000 ? £200,000 Contribution margin ratio 32\% ? 25\% 40\% Traceable fixed expenses £120,000 £25,000 £60,000 ? Common fixed expenses for July amounted to £90,000.

(True/False)
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Sullivan Retailers has two stores: R and T. During July, Store R had a segment margin of £26,000, traceable fixed expenses of £34,000, and a contribution margin ratio of 20%. Store T had sales of £180,000, a contribution margin ratio of 40%, and a segment margin ratio of 5%. Variable expenses for the company as a whole totaled

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Net operating income for the company was

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