Exam 13: Managing Innovation, Intrapreneurship, and Creativity

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

The shorter the product life cycle, the more important innovation is to an industry or organization.

(True/False)
4.8/5
(82)

When Don Frey directed his efforts to build the Mustang, he was a(n) ________.

(Multiple Choice)
4.9/5
(80)

An organization hires a large amount of intrapreneurs, but they seem to get frustrated because they cannot get approval for their projects. These intrapreneurs often leave the organization and achieve success on their own. What can this organization do to both determine whether a product will be successful, and keep the intrapreneurs?

(Essay)
4.9/5
(84)

Which of the following companies will most likely be innovative?

(Multiple Choice)
4.7/5
(91)

To retain innovative R&D scientists, an organization needs to:

(Multiple Choice)
4.8/5
(81)

Boundary spanners typically push the innovation envelope as far as they can, sometimes upsetting top management.

(True/False)
4.7/5
(79)

An "intrapreneur" is simply an entrepreneur working inside of an organization.

(True/False)
4.9/5
(81)

The principles around "project management" are designed more for manufacturing operations, and can actually hinder the creative process.

(True/False)
4.7/5
(79)

VCRs are currently at which stage in the product life cycle?

(Multiple Choice)
4.9/5
(81)

A lightweight team leader would be appropriate for an organization seeking:

(Multiple Choice)
4.7/5
(79)

A "skunk works" is a temporary team that is created to expedite new product design and to promote innovation.

(True/False)
4.8/5
(74)

Amazon.com's addition of CD's and gifts represents ________.

(Multiple Choice)
4.8/5
(75)

What is the first step in the project management process?

(Multiple Choice)
4.8/5
(71)

The Gap used innovation to develop a more cost effective production process for its clothing line.

(True/False)
4.8/5
(89)

According to Anderson and Tushman, the era of ferment:

(Multiple Choice)
4.8/5
(81)

A stage-gate development funnel typically has ________ stages.

(Multiple Choice)
4.9/5
(70)

A "skunk works" team is formed when all other forms of innovation and creativity have failed.

(True/False)
4.8/5
(90)

The technical feasibility of new product ideas is evaluated at ________ in the stage-gate development funnel.

(Multiple Choice)
4.8/5
(89)

Property rights are important to the innovation process because:

(Multiple Choice)
4.9/5
(86)

Your text discusses how the VCR industry slipped into the decline stage because of a failure to provide cost effective products.

(True/False)
4.9/5
(74)
Showing 21 - 40 of 83
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)