Exam 9: Sales and Operations Planning: Planning Supply and Demand

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Which approach to capacity management makes use of overtime,which is varied to match the variation in demand?

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The Okra Colada An okra farm anticipates highly seasonal demand for their product,tender pods of okra that can be made into the new drink sensation,the okra colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the tuna colada.Once everyone in the test market had actually sampled the drink,demand fell to zero. Month Demand Forecast January 1,200 February 2,400 March 3,600 April 4,800 May 2,200 June 200 The costs for the managerial levers appear in this table. Item Cost Materials cost/unit \ 10 Inventory holding cost/unit/month \ 2 Marginal cost of stockout/unit/month \ 5 Hiring and training cost/worker \ 300 Layoff cost/worker \ 500 Labor hours required/unit 4 Regular time cost/hour \ 4 Over time cost/hour \ 6 Beginning inventory equals 1000 Ending inventory greater than 500 Marginal subcontracting cost/unit \ 30 The base price per okra colada is $40 per unit and there is no promotion,but management is seriously considering different promotional plans.The beginning workforce level is 80 workers. -Use the Okra Colada scenario to answer this question.What is the optimal total cost when using linear programming to solve this sales and operations planning problem?

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An increase in consumption of the product either from new or existing customers is

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Offering a promotion during a peak period that has significant forward buying creates even more variable demand than before the promotion.

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Which factor favors promotion during peak-demand periods?

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Seasonal demand can be met by

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In this approach to managing capacity,a firm uses flexible work hours by the workforce to manage capacity to better meet demand.

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Offering a promotion during a peak period that has significant forward buying

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In general,as the fraction of increased demand coming from forward buying grows,offering the promotion during the peak demand period becomes more attractive.

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Discuss the approaches a firm can use to manage inventory to meet predictable variability of demand.

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Which approach to capacity management would use production machinery that can be changed easily from producing one product to another?

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The Tuna Colada A fishing consortium anticipates highly seasonal demand for their product,yellowtail tuna steaks that can be made into the new drink sensation,the tuna colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the okra colada with one key difference.The tuna colada is being positioned as a healthier alternative to eggnog,so demand is expected to climb throughout the planning period with a peak in December. Month Demand Forecast July 1,560 August 2,200 September 2,850 October 3,440 November 4,020 December 5,280 The costs for the managerial levers appear in this table. Item Cost Materials cost/unit \ 10 Inventory holding cost/unit/month \ 4 Marginal cost of stockout/unit/month \ 12 Hiring and training cost/worker \ 200 Layoff cost/worker \ 800 Labor hours required/unit 3 Regular time cost/hour \ 16 Over time cost/hour \ 24 Period beginning inventory equals 0 Period ending inventory equals 0 Marginal subcontracting cost/unit \ 80 The base price per tuna colada is $75 and there is currently no promotion,hence,no forward buying,but management is seriously considering different promotional plans.The beginning workforce level is 80 employees. -Use the Tuna Colada scenario to answer this question.Suppose a promotion in month 1 results in 10% consumption and a 20% forward buy.What is the peak level of inventory during the six-month planning period?

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When faced with seasonal demand,a firm should use a combination of pricing (to manage demand)and production and inventory (to manage supply)to improve profitability.

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When performing aggregate planning,the goal of all firms in the supply chain should be to maximize individual firm profits.

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The Okra Colada An okra farm anticipates highly seasonal demand for their product,tender pods of okra that can be made into the new drink sensation,the okra colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the tuna colada.Once everyone in the test market had actually sampled the drink,demand fell to zero. Month Demand Forecast January 1,200 February 2,400 March 3,600 April 4,800 May 2,200 June 200 The costs for the managerial levers appear in this table. Item Cost Materials cost/unit \ 10 Inventory holding cost/unit/month \ 2 Marginal cost of stockout/unit/month \ 5 Hiring and training cost/worker \ 300 Layoff cost/worker \ 500 Labor hours required/unit 4 Regular time cost/hour \ 4 Over time cost/hour \ 6 Beginning inventory equals 1000 Ending inventory greater than 500 Marginal subcontracting cost/unit \ 30 The base price per okra colada is $40 per unit and there is no promotion,but management is seriously considering different promotional plans.The beginning workforce level is 80 workers. -Use the Okra Colada scenario to answer this question.What is the optimal profit when using linear programming to solve this sales and operations planning problem?

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The disadvantage of building up inventory during the off season to keep production stable year round is the expensive capacity that would go unused during most months when demand was lower.

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Customers moving up future purchases to the present is

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The advantage of carrying enough manufacturing capacity to meet demand in any period is very low inventory costs,because no inventory needs to be carried from period to period.

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Scheduling the workforce so that the available capacity better matches demand is using time flexibility from the workforce.

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The Tuna Colada A fishing consortium anticipates highly seasonal demand for their product,yellowtail tuna steaks that can be made into the new drink sensation,the tuna colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the okra colada with one key difference.The tuna colada is being positioned as a healthier alternative to eggnog,so demand is expected to climb throughout the planning period with a peak in December. Month Demand Forecast July 1,560 August 2,200 September 2,850 October 3,440 November 4,020 December 5,280 The costs for the managerial levers appear in this table. Item Cost Materials cost/unit \ 10 Inventory holding cost/unit/month \ 4 Marginal cost of stockout/unit/month \ 12 Hiring and training cost/worker \ 200 Layoff cost/worker \ 800 Labor hours required/unit 3 Regular time cost/hour \ 16 Over time cost/hour \ 24 Period beginning inventory equals 0 Period ending inventory equals 0 Marginal subcontracting cost/unit \ 80 The base price per tuna colada is $75 and there is currently no promotion,hence,no forward buying,but management is seriously considering different promotional plans.The beginning workforce level is 80 employees. -Use the Tuna Colada scenario to answer this question.If this problem is to be solved using linear programming,how should the objective function read?

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