Question 1

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

Accepted Answer

LinkedIn profiles are particul

Question 2

which approach is best when writing for multiple audiences?

Accepted Answer

A)  a linear approach 
B)  an experiential approach 
C)  a modular approach 
D)  an attitudinal approach 
A)  a linear approach 
B)  an experiential approach 
C)  a modular approach 
D)  an attitudinal approach

Question 3

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Accepted Answer

A) True 
 B)False

Question 4

Chapter 5 suggests that, in addition to education, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

Accepted Answer

The other five characteristics

Question 5

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

Accepted Answer

The company printed the Saudi

Question 6

You work for a semiconductor manufacturer. You are writing a quarterly report on the activities within your section of the company. One of the people who will read your report is Lila Waltman, divisional vice president. You search online for information about her. Which piece of information is most likely to help you as you write the report?

Accepted Answer

A)  Lila is an active member of the local chapter of IEEE, a professional society for the electronics industry. 
B)  Lila is an active member of the local chapter of her university's alumni association. 
C)  Lila is an active member of the community board for a local animal shelter. 
D)  Lila is an active member of a distance-running group. 
A)  Lila is an active member of the local chapter of IEEE, a professional society for the electronics industry. 
B)  Lila is an active member of the local chapter of her university's alumni association. 
C)  Lila is an active member of the community board for a local animal shelter. 
D)  Lila is an active member of a distance-running group.

Question 7

Which of the factors listed below did the writer of the following memo fail to take into account?
TO: University Faculty Advisers
FROM: David Gates, Ph.D., Department of Psychology
SUBJECT: New course offered-PSYC 499, Self-Fulfillment in a Global Society
Enclosed is a flyer briefly describing PSYC 499. After you read through the flyer, post it in a conspicuous place, e.g., on your door. Or, better yet, make copies and hand it out in your class. The course will explore how our society can maintain a sense of self in these increasingly uncertain times. So tell students in your courses and your advisees about this new timely course.

Accepted Answer

A)  reader's attitude toward the writer 
B)  reader's attitude toward the subject 
C)  reader's expectations about the subject 
D)  reader's expectations about the document 
E)  All responses are correct. 
A)  reader's attitude toward the writer 
B)  reader's attitude toward the subject 
C)  reader's expectations about the subject 
D)  reader's expectations about the document 
E)  All responses are correct.

Question 8

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

Accepted Answer

You need to consider the audie

Question 9

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Accepted Answer

A) True 
 B)False

Question 10

Interviews are great for learning from your audience but not for learning about your audience.

Accepted Answer

A) True 
 B)False

Question 11

Chapter 5 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Accepted Answer

The other five categ

Question 12

Chapter 5 describes three categories of audience. What are they?

Accepted Answer

Primary, s

Question 13

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Accepted Answer

A writer should analyze his or her audie

Question 14

You are writing a report advocating that your company increase its use of social media. Your manager has said several times that she does not like to mix social media and business. She has pointed out several social-media problems that other companies have created for themselves. Which purpose statement would be best for a report to your manager?

Accepted Answer

A)  The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience. 
B)  The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future. 
C)  The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging. 
D)  The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late. 
A)  The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience. 
B)  The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future. 
C)  The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging. 
D)  The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late.

Question 15

Although many aspects of private life and community life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

Accepted Answer

A) True 
 B)False

Question 16

how do public agencies use social-media data?

Accepted Answer

Public agencies use

Question 17

You are writing a report about new regulations that affect your company. Your primary audience of company executives is very busy and will read your report quickly, but secondary- and tertiary-audience members are likely to read more slowly and carefully. Which of the following options is most appropriate for your situation?

Accepted Answer

A)  Include detailed footnotes on each page. 
B)  To save time, omit the executive summary and put more details in the body of your report. 
C)  Follow the patterns of writing that were successful for you in college English and history classes. 
D)  Break your report into modules and put highly detailed information in an appendix. 
A)  Include detailed footnotes on each page. 
B)  To save time, omit the executive summary and put more details in the body of your report. 
C)  Follow the patterns of writing that were successful for you in college English and history classes. 
D)  Break your report into modules and put highly detailed information in an appendix.

Question 18

Which terms below are used in Chapter 5 to describe types of audiences?

Accepted Answer

A)  supplemental 
B)  primary 
C)  secondary 
D)  fundamental 
A)  supplemental 
B)  primary 
C)  secondary 
D)  fundamental

Question 19

Your supervisor might have several purposes in mind as he or she reads your documents. Which of the following describes one possible purpose?

Accepted Answer

A)  to determine whether you should be assigned to this kind of project in the future 
B)  to determine the current status of the project you are describing 
C)  to evaluate part of your job performance 
D)  All responses are correct. 
A)  to determine whether you should be assigned to this kind of project in the future 
B)  to determine the current status of the project you are describing 
C)  to evaluate part of your job performance 
D)  All responses are correct.

Question 20

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Accepted Answer

A) True 
 B)False

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

which approach is best when writing for multiple audiences?

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Chapter 5 suggests that, in addition to education, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Interviews are great for learning from your audience but not for learning about your audience.

Chapter 5 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Chapter 5 describes three categories of audience. What are they?

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Although many aspects of private life and community life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

how do public agencies use social-media data?

Which terms below are used in Chapter 5 to describe types of audiences?

Your supervisor might have several purposes in mind as he or she reads your documents. Which of the following describes one possible purpose?

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Introduction to Technical Communication

Understanding Ethical and Legal Considerations

Writing Technical Documents

Writing Collaboratively

Researching Your Subject

Organizing Your Information

Communicating Persuasively

Emphasizing Important Information

Writing Correct and Effective Sentences

Designing Print and Online Documents

Creating Graphics

Reviewing, Evaluating, and Testing Documents and Web Sites

Writing Correspondence

Writing Job-Application Materials

Writing Proposals

Writing Informational Reports

Writing Recommendation Reports

Writing Lab Reports

Writing Definitions, Descriptions, and Instructions

Making Oral Presentations

Filters

Exam 5: Analyzing Your Audience and Purpose

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

which approach is best when writing for multiple audiences?

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Chapter 5 suggests that, in addition to education, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Interviews are great for learning from your audience but not for learning about your audience.

Chapter 5 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Chapter 5 describes three categories of audience. What are they?

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Although many aspects of private life and community life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

how do public agencies use social-media data?

Which terms below are used in Chapter 5 to describe types of audiences?

Your supervisor might have several purposes in mind as he or she reads your documents. Which of the following describes one possible purpose?

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Introduction to Technical Communication

Understanding Ethical and Legal Considerations

Writing Technical Documents

Writing Collaboratively

Researching Your Subject

Organizing Your Information

Communicating Persuasively

Emphasizing Important Information

Writing Correct and Effective Sentences

Designing Print and Online Documents

Creating Graphics

Reviewing, Evaluating, and Testing Documents and Web Sites

Writing Correspondence

Writing Job-Application Materials

Writing Proposals

Writing Informational Reports

Writing Recommendation Reports

Writing Lab Reports

Writing Definitions, Descriptions, and Instructions

Making Oral Presentations

Filters