Exam 8: Communicating Persuasively

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What type of argument appeals to a person's understanding and experience of how the world works?

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What type of argument restates the main point without presenting any evidence to support it?

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Chapter 8 discusses the four broad goals of an audience. One is security. Name one of the other three goals.

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Which of these statements is true?

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Graphics and design elements are relatively unimportant in communicating persuasively.

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crafting a persuasive argument involves six tasks. One is using the right kinds of evidence. What is another of the tasks listed in the chapter?

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When used as evidence, what does an effective example do?

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What type of argument states that a claim is valid because many people think it is or act as if it is?

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What type of argument poses only two alternatives when in fact there might be more?

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A testimonial can be an effective persuasive element.

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The following statement appears in a proposal to install a large pond near an amphitheater: "Jones Company is an expert in pond preparation. We installed our first pond at Jameson Park earlier this year." What type of reasoning does the passage display?

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in most cases the best place to state your claim is at the end of the argument because you may alienate your audience if you state it at the beginning.

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It is most effective to present emotional appeals in isolation rather than in combination with other types of evidence.

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Which statement best exemplifies a modest persona?

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In the following excerpt, a writer tries to persuade his supervisor to respond to a government request for proposals (RFP) to build an unmanned surveillance plane for the military. Which aspects of the paragraph undercut the effectiveness of the passage? I think we are making a serious mistake by not responding. If we don't respond to this proposal, we will lose our competitive edge. At a conference last month, for example, I spoke to a couple of people who said the market for unmanned surveillance aircraft will grow exponentially during the next 10 years. Can we talk about this more at next week's planning meeting?

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An argument using an appeal to pity is focused on what element?

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Chapter 8 discusses four broad goals of an audience. One is security. Which is NOT one of the other three goals?

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Chapter 8 discusses the three elements of an argument. One is the claim. What are the other two?

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How does culture affect the process of persuasion?

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The following statement appears in a brochure supporting a law to allow ducks on a lake on a college campus: "In the other states that have allowed ducks on campus, we know of no adverse encounters between ducks and people to date." What type of reasoning does that passage display?

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