Exam 11: Pricing Strategies for Firms With Market Power
Exam 1: The Fundamentals of Managerial Economics143 Questions
Exam 2: Market Forces: Demand and Supply150 Questions
Exam 3: Quantitative Demand Analysis170 Questions
Exam 4: The Theory of Individual Behavior179 Questions
Exam 5: The Production Process and Costs173 Questions
Exam 6: The Organization of the Firm157 Questions
Exam 7: The Nature of Industry123 Questions
Exam 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets130 Questions
Exam 9: Basic Oligopoly Models134 Questions
Exam 10: Game Theory: Inside Oligopoly140 Questions
Exam 11: Pricing Strategies for Firms With Market Power140 Questions
Exam 12: The Economics of Information128 Questions
Exam 13: Advanced Topics in Business Strategy89 Questions
Exam 14: A Managers Guide to Government in the Marketplace112 Questions
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Suppose that the demand for a monopolist's product is estimated to be Qd = 100 - 2P and its total costs are C(Q) = 10Q. Under first-degree price discrimination, the optimal price(s), number of total units exchanged, profit, and consumer surplus are:
(Multiple Choice)
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If your demand for renting videos is Q = 5 - 2P, should you purchase the annual membership from a video store that charges $0.5 per rental, plus an annual membership fee of $12?
(Multiple Choice)
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A new firm successfully enters a three-firm Cournot oligopoly without changing the demand and cost structures. The new price becomes:
(Multiple Choice)
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Suppose you are the marketing manager for Fruit of the Loom. An individual's inverse demand for Fruit of the Loom women's underwear is estimated to be P = 25 - 3Q (in cents). If the cost to Fruit of the Loom to produce an item of women's underwear is C(Q) = 1 + 4Q (in cents), compute the profit Fruit of the Loom will earn by charging the optimal block price.
(Multiple Choice)
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A monopoly produces X at a marginal cost of $10 per unit and charges a price of $20 per unit. Determine the elasticity of demand at the profit-maximizing price of $20.
(Multiple Choice)
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During spring break, students have an elasticity of demand for a trip to Florida of -3. How much should an airline charge students for a ticket if the price it charges the general public is $360? Assume the general public has an elasticity of -2.
(Multiple Choice)
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You are the CEO of Comchip, a monopoly that sells specialized computers. Each of the firm's computers contains a unique chip that is produced at Comchip's West Coast plant at a cost of Cw(Qc) = Qc2. Once produced, the chips are shipped exclusively to the firm's East Coast plant. There, the computers are assembled, boxed, and shipped to the market at a cost of Ce(Q) = 200Q. An economic consultant recently estimated the demand for Comchip's computers and found it to be P = 5,000 - Q. Determine Comchip's optimal output and price for computers, and explain how it can induce plant managers to produce the required number of chips and computers.
(Essay)
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Which of the following pricing policies enhances profits by creating brand-loyal consumers?
(Multiple Choice)
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An industry produces 10,000 units of output at a price of $100. At the equilibrium price and quantity, the market elasticity of demand is -0.75. Does this industry consist of a profit-maximizing monopolist? Explain.
(Essay)
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As manager of the only video store in town, you have noticed that on Thursday through Sunday the demand for renting your movies is much higher than it is on Monday through Wednesday. You therefore conducted a study that revealed two different market demand curves. On weekends, your inverse demand curve is P = 10 - 0.001Q; on weekdays, it is P = 5 - 0.01Q. The marginal cost of renting a movie is $.50 (50 cents). Your average customer never rents more than one movie at a time. What pricing strategy will maximize your profits?
(Essay)
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Which of the following is NOT a condition for a firm to engage in price discrimination?
(Multiple Choice)
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You are the manager of a gas station and your goal is to maximize profits. Based on your past experience, the elasticity of demand by Texans for a car wash is -4, while the elasticity of demand by non-Texans for a car wash is -6. If you charge Texans $20 for a car wash, how much should you charge a man with Oklahoma license plates for a car wash?
(Multiple Choice)
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A monopolist is profit maximizing where the elasticity of demand is -2 and price is $4. What is the monopolist's marginal cost?
(Essay)
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A monopoly produces widgets at a marginal cost of $10 per unit and zero fixed costs. It faces an inverse demand function given by P = 50 - Q. The demand elasticity of a widget at the monopoly price and quantity is:
(Multiple Choice)
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The special cost structure that is necessary for a firm to adopt a peak-load pricing policy is:
(Multiple Choice)
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Which of the following pricing strategies is NOT used in markets with special cost and demand structures?
(Multiple Choice)
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A monopoly produces widgets at a marginal cost of $8 per unit and zero fixed costs. It faces an inverse demand function given by P = 38 - Q. The monopoly price is:
(Multiple Choice)
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Which of the following pricing strategies does NOT usually enhance the profits of firms with market power?
(Multiple Choice)
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