Question 1

In a SWOT analysis,strengths,weaknesses,opportunities,and threats are factors external to the firm.

Accepted Answer

A) True 
 B)False

Question 2

Corporate culture has a big influence on top managers,but does not influence workers at the bottom of the organizational hierarchy nearly as much.

Accepted Answer

A) True 
 B)False

Question 3

KWS Corp.wants to increase marketing this coming winter season.This is most likely an example of

Accepted Answer

A)  intermediate goals. 
B)  short-term goals. 
C)  formulating strategy. 
D)  long-term goals. 
E)  none of these. 
A)  intermediate goals. 
B)  short-term goals. 
C)  formulating strategy. 
D)  long-term goals. 
E)  none of these.

Question 4

The top management group of Exelon Corp.has already set strategic goals.What is their next step?

Accepted Answer

A)  Analyzing the company and its environment 
B)  Segmenting the markets the company wants to penetrate 
C)  Preparing an organizational plan 
D)  Matching company strengths with environmental characteristics 
E)  Developing a mission statement 
A)  Analyzing the company and its environment 
B)  Segmenting the markets the company wants to penetrate 
C)  Preparing an organizational plan 
D)  Matching company strengths with environmental characteristics 
E)  Developing a mission statement

Question 5

In a SWOT analysis,strengths and weaknesses are factors that are ________ to the firm,while opportunities and threats are factors that are _________ to the firm.

Accepted Answer

A)  irrelevant; relevant 
B)  relevant; irrelevant 
C)  internal; external 
D)  external; internal 
E)  central; peripheral 
A)  irrelevant; relevant 
B)  relevant; irrelevant 
C)  internal; external 
D)  external; internal 
E)  central; peripheral

Question 6

What is environmental analysis?

Accepted Answer

Environmental analysis is the

Question 7

Marketing managers' responsibilities are confined to pricing and promotion decisions for a firm's products.

Accepted Answer

A) True 
 B)False

Question 8

Two executives at Lexar Corp.are having a disagreement about the managerial skills needed by the person who will be hired to head up an important software development project.Executive A argues that the person must be very knowledgeable about the latest technology that is relevant for the project,but Executive B says that the person who heads up the project must have strong conceptual skills.These two executives are MOST likely disagreeing about which of the following questions?

Accepted Answer

A)  Does the manager need to have any technical skills? 
B)  Are conceptual skills more important than human relations skills? 
C)  Would it be a bad decision to choose a person with good technical skills but poor conceptual skills? 
D)  Is it a good idea to require strong conceptual skills when choosing a manager for a project? 
E)  Is it likely that the project requirements will change after the project is under way? 
A)  Does the manager need to have any technical skills? 
B)  Are conceptual skills more important than human relations skills? 
C)  Would it be a bad decision to choose a person with good technical skills but poor conceptual skills? 
D)  Is it a good idea to require strong conceptual skills when choosing a manager for a project? 
E)  Is it likely that the project requirements will change after the project is under way?

Question 9

Managers at Edson Corp.have decided to embark on a systematic planning process.What should they do first?

Accepted Answer

A)  Determine how well employees understand the current plan. 
B)  Establish goals for the organization. 
C)  Determine whether a gap exists between the company's desired and actual positions. 
D)  Develop plans to achieve the desired goal. 
E)  Implement new plans. 
A)  Determine how well employees understand the current plan. 
B)  Establish goals for the organization. 
C)  Determine whether a gap exists between the company's desired and actual positions. 
D)  Develop plans to achieve the desired goal. 
E)  Implement new plans.

Question 10

When a manager responds to a strike at a supplier,the manager is acting in the ________ role.

Accepted Answer

A)  disturbance handler 
B)  liaison 
C)  monitor 
D)  resource allocator 
E)  leader 
A)  disturbance handler 
B)  liaison 
C)  monitor 
D)  resource allocator 
E)  leader

Question 11

The purpose of ________ strategy is to determine the businesses the firm will be in and how these businesses will relate to each other.

Accepted Answer

A)  corporate 
B)  business 
C)  mission 
D)  functional 
E)  fundamental 
A)  corporate 
B)  business 
C)  mission 
D)  functional 
E)  fundamental

Question 12

Talon Corp.has adopted a strategy of boosting the sales of its existing products by more aggressive selling in the firm's current markets.Talon is pursuing a product development strategy.

Accepted Answer

A) True 
 B)False

In a SWOT analysis,strengths,weaknesses,opportunities,and threats are factors external to the firm.

Corporate culture has a big influence on top managers,but does not influence workers at the bottom of the organizational hierarchy nearly as much.

KWS Corp.wants to increase marketing this coming winter season.This is most likely an example of

The top management group of Exelon Corp.has already set strategic goals.What is their next step?

In a SWOT analysis,strengths and weaknesses are factors that are to the firm,while opportunities and threats are factors that are _ to the firm.

What is environmental analysis?

Marketing managers' responsibilities are confined to pricing and promotion decisions for a firm's products.

Managers at Edson Corp.have decided to embark on a systematic planning process.What should they do first?

When a manager responds to a strike at a supplier,the manager is acting in the ________ role.

The purpose of ________ strategy is to determine the businesses the firm will be in and how these businesses will relate to each other.

Talon Corp.has adopted a strategy of boosting the sales of its existing products by more aggressive selling in the firm's current markets.Talon is pursuing a product development strategy.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 6: Managing the Business Enterprise

In a SWOT analysis,strengths,weaknesses,opportunities,and threats are factors external to the firm.

Corporate culture has a big influence on top managers,but does not influence workers at the bottom of the organizational hierarchy nearly as much.

KWS Corp.wants to increase marketing this coming winter season.This is most likely an example of

The top management group of Exelon Corp.has already set strategic goals.What is their next step?

In a SWOT analysis,strengths and weaknesses are factors that are ________ to the firm,while opportunities and threats are factors that are _________ to the firm.

What is environmental analysis?

Marketing managers' responsibilities are confined to pricing and promotion decisions for a firm's products.

Managers at Edson Corp.have decided to embark on a systematic planning process.What should they do first?

When a manager responds to a strike at a supplier,the manager is acting in the ________ role.

The purpose of ________ strategy is to determine the businesses the firm will be in and how these businesses will relate to each other.

Talon Corp.has adopted a strategy of boosting the sales of its existing products by more aggressive selling in the firm's current markets.Talon is pursuing a product development strategy.

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Developing and Promoting Goods and Services

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

In a SWOT analysis,strengths and weaknesses are factors that are to the firm,while opportunities and threats are factors that are _ to the firm.