Exam 6: Communication and Mass Media

According to Marshall McLuhan,what have electronic media created?

Which of the following is NOT found in the top three biggest media conglomerates in Canada?

Reception analysis is an offshoot of cultural studies and adopts a deterministic approach to analyzing the behaviour of media consumers.

List and discuss three drawbacks of social media.

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" (Marshall McLuhan).Discuss McLuhan's assertion within the context of the impact social media is having on our society.

According to Marshall McLuhan and his followers,how does television,as compared to print,affect culture?

According to Herman and Chomsky's analysis of the media,what is the "propaganda model"?

Which term describes an imbalance of trade in cultural products,such as the concern about American television shows on Canadian airwaves?

According to the text,what do proponents of the political-economy tradition argue?

An example of bottom-up surveillance on social media is an employer accessing profiles on Facebook in order to monitor the behaviour of employees.

Which factor best characterizes the basis of social ties in the virtual communities?

In March 2015,CRTC chairman Jean-Pierre Blais announced that the regulator was cutting the quota for the ratio of Canadian programs that local TV stations must broadcast during the day from 55 per cent to zero,and the requirement during weekday prime time-6 p.m.to 11 p.m.-will remain at 50 per cent of programming.Why do you think this action was taken? What impact might this have on Canadian culture?

When Craig is in sitting in his living room in Toronto,Jane in her living room in Winnipeg,and Tina in her bedroom in Vancouver,all watching CTV National News at 11 p.m. ,what form of media are they subjecting themselves to?

Which of the following is a limitation of deterministic theories of media influence on the issue of elite control of media?

Which of the following is NOT one of the three media conglomerates that dominate Canada's wireless market?

If she adopted a critical perspective,which of the following would Janessa assert as having contributed to the homogenization of news in the print media?

When Stephen Harper put forth the C-10 Omnibus Crime Bill,its mandate was to enforce new criminal offences that would result in harsher prison sentencing for longer periods of time.Resorting to enforcement of harsher sentences for young offenders has allowed policymakers to neglect crime reduction avenues that benefit the common good of all within communities.Which of the following best represents how Bill C-10 upholds the class interests of the powerful ruling elite?

An advertiser is having problems buying advertising time on television because there are now so many channels to choose from,each with its own audience demographics.What impact does this abundance of choice have?

Canada lives in the shadow of a media giant-the United States of America-and consequently our society is inundated with books,magazines,television,cinema,and Internet content that is American-based.The sheer volume of this content greatly exceeds our cultural products.Which term best describes this situation?

What is cultural imperialism? Explain how this relates to Canada.